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subject:"Advertising"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing research"
~isPartOf:"Journal of promotion management : JPM"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising
Advertising effects
201
Werbewirkung
201
Consumer behaviour
112
Konsumentenverhalten
112
Werbung
92
Internet marketing
58
Online-Marketing
58
Brand management
35
Markenführung
35
advertising
28
Brand image
25
Markenimage
25
Product Placement
16
Product placement
16
Brand
15
Emotion
15
Markenartikel
15
USA
15
United States
15
Celebrity endorsement
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Celebrity-Werbung
14
Sales promotion
14
Verkaufsförderung
14
Marketing management
13
Marketingmanagement
13
Fernsehwerbung
12
Perception
12
Television advertising
12
Wahrnehmung
12
product placement
11
advertising effectiveness
10
Cultural identity
9
Experiment
9
Kulturelle Identität
9
online advertising
9
Feldforschung
8
Field research
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Psychology of advertising
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92
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Danaher, Peter J.
4
Heerde, Harald J. van
2
Hoban, Paul R.
2
Kim, Eunice
2
Muralidharan, Sidharth
2
Park, Jin Seong
2
Park, Sejin
2
Sahni, Navdeep S.
2
Abou Nabout, Nadia
1
Ada, Sıla
1
Ahern, Lee
1
Albers, Sönke
1
Aribarg, Anocha
1
Arora, Amit
1
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1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Avery, Elizabeth Johnson
1
Bart, Yakov
1
Bedingfield, Sid
1
Beerli-Palacio, Asunción
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhakar, Shailja
1
Bijmolt, Tammo H. A.
1
Biswas, Dipayan
1
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1
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1
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1
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1
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1
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1
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1
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1
Chang, Hannah H.
1
Chattopadhyay, Amitava
1
Chen, Yuxin
1
Cheung, Mei-chun
1
Chintagunta, Pradeep K.
1
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1
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Journal of marketing research : JMR
Journal of marketing research
Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
124
Journal of business research : JBR
112
Journal of marketing communications
110
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
89
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of advertising
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
SpringerLink / Bücher
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
92
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1
Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
Saved in:
2
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
3
Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
Saved in:
4
Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 534-554
Persistent link: https://www.econbiz.de/10013258053
Saved in:
5
Variety effects in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10013389198
Saved in:
6
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
7
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
8
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
9
Native advertising in online news : trade-offs among clicks, brand recognition, and website trustworthiness
Aribarg, Anocha
;
Schwartz, Eric M.
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10012177863
Saved in:
10
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
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