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subject:"Advertising"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising
Advertising effects
117
Werbewirkung
117
Consumer behaviour
64
Konsumentenverhalten
64
Werbung
60
Internet marketing
55
Online-Marketing
55
advertising
23
online advertising
15
Search engine
14
Suchmaschine
14
Brand management
12
Markenführung
12
Experiment
11
Feldforschung
11
Field research
11
Brand image
8
Markenimage
8
Target group
8
Zielgruppe
8
Auction theory
7
Auktionstheorie
7
Emotion
7
Market research
7
Marktforschung
7
Perception
7
Wahrnehmung
7
Distribution channel
6
E-commerce
6
Electronic Commerce
6
Fernsehwerbung
6
Marketing management
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Social Web
6
Social web
6
Television advertising
6
Vertriebsweg
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English
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Danaher, Peter J.
4
Chintagunta, Pradeep K.
2
Feit, Elea McDonnell
2
Heerde, Harald J. van
2
Hoban, Paul R.
2
Sahni, Navdeep S.
2
Shin, Woochoel
2
Abou Nabout, Nadia
1
Ada, Sıla
1
Albers, Sönke
1
Amaldoss, Wilfred
1
Aribarg, Anocha
1
Balseiro, Santiago R.
1
Bart, Yakov
1
Belo, Rodrigo
1
Bijmolt, Tammo H. A.
1
Biswas, Dipayan
1
Bradlow, Eric T.
1
Broekhuizen, Thijs L. J.
1
Brough, Aaron R.
1
Bucklin, Randolph E.
1
Cannella, Albert A. <Jr.>
1
Celis, L. Elisa
1
Chan, Tat
1
Chang, Hannah H.
1
Chattopadhyay, Amitava
1
Chen, Yuxin
1
Chiou, Lesley
1
Cian, Luca
1
Cutright, Keisha M.
1
Dagger, Tracey S.
1
Danaher, Tracey S.
1
Delre, Sebastiano A.
1
Deng, Yiting
1
Derdenger, Timothy P.
1
Desai, Preyas S.
1
Despotakis, Stylianos
1
Dimoka, Angelika
1
Dinner, Isaac M.
1
Duan, Jason A.
1
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Journal of marketing research : JMR
Journal of marketing research
Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
124
Journal of business research : JBR
112
Journal of marketing communications
110
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
89
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of advertising
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
SpringerLink / Bücher
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.
;
Lovett, Mitchell J.
;
Luo, Bowen
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
Saved in:
3
Incentive misalignments in programmatic advertising : evidence from a randomized field experiment
Frick, Thomas W.
;
Belo, Rodrigo
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1665-1686
Persistent link: https://www.econbiz.de/10014305001
Saved in:
4
Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
Saved in:
5
Background noise? : TV advertising affects real-time investor behavior
Liaukonytė, Jūra
;
Žaldokas, Alminas
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2465-2484
Persistent link: https://www.econbiz.de/10013368220
Saved in:
6
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
7
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
8
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
9
Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
Saved in:
10
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
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