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subject:"Advertising effects"
~isPartOf:"Global business review"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Werbewirkung"
~subject:"digital influencer"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Werbewirkung
digital influencer
Celebrity endorsement
9
Celebrity-Werbung
9
Brand management
7
Markenführung
7
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Credibility
3
Glaubwürdigkeit
3
Advertising
2
Werbung
2
brand
2
celebrity
2
celebrity endorsements
2
purchase intention
2
scale development
2
Artists
1
Athletes
1
Attitudes
1
Brand
1
Brand Concept Maps
1
Celebrity
1
Celebrity credibility scale
1
Celebrity image
1
Celebrity marketing
1
Digitalisierung
1
Digitization
1
Endorsement
1
Environmental consciousness
1
Factor analysis
1
Faktorenanalyse
1
Fashion
1
Green marketing
1
India
1
Indien
1
Influencer marketing
1
Internet marketing
1
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English
8
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Banerjee, Neelotpaul
2
Kaur Ghuman, Mandeep
2
Mann, Bikram Jit Singh
2
Parmar, Yadvinder
2
Singh, Ramendra Pratap
2
Campos, Roberta Dias
1
Carrillat, François A.
1
Gountas, John
1
Gountas, Sandra
1
Kumar, Rakesh
1
Moraes, Marcela
1
Nascimento, Thaysa Costa do
1
O'Rourke, Anne-Maree
1
Plourde, Catherine
1
Sharma, Piyush
1
Suarez, Maribel
1
Tripathi, Vibhuti
1
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Global business review
Journal of marketing management : JMM ; journal of the Academy of Marketing
Psychology & marketing
17
Journal of promotion management : JPM
13
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of business research : JBR
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of market research
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ECONIS (ZBW)
8
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1
A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
2
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
3
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
4
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
5
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
6
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
7
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
8
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
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