//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Advertising effects"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Markenführung"
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Green marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Markenführung
Welt
Green marketing
7
Werbewirkung
7
Öko-Marketing
7
Advertising
6
Werbung
6
Consumer behaviour
5
Konsumentenverhalten
5
Environmental consciousness
4
Green advertising
4
Umweltbewusstsein
4
Sustainable product
2
Öko-Produkt
2
Advertising regulation
1
Analphabetismus
1
Assertive messages
1
Brand
1
Brand dominance
1
Brand management
1
Cognition
1
Cohort analysis
1
Environmental management
1
FTC
1
Green consumer
1
Green consumers
1
Illiteracy
1
Internet marketing
1
Kognition
1
Kohortenanalyse
1
Licence
1
Lizenz
1
Markenartikel
1
Market segmentation
1
Market share
1
Marktanteil
1
Marktsegmentierung
1
Message framing
1
Meta-Analyse
1
Meta-analysis
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Conlin, Jeff
1
Diwanji, Vaibhav Shwetangbhai
1
Fernandes, Juliana
1
Haley, Eric John
1
Kwon, Kyeongwon
1
La Ferle, Carrie
1
Lee, Jaejin
1
Lee, Jinhee
1
Leopold, Joy K.
1
Meijers, Marijn H. C.
1
Milfeld, Tyler
1
Muralidharan, Sidharth
1
Noordewier, Marret K.
1
Pittman, Matthew
1
Roth-Cohen, Osnat
1
Segev, Sigal
1
Shen, Fuyuan
1
Smit, Edith G.
1
Verlegh, Peeter
1
Wang, Cen
1
Wang, Xiaohua
1
Willems, Winne
1
Yang, Guolan
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of marketing communications
7
Business strategy and the environment
6
Journal of business research : JBR
6
Green advertising and the reluctant consumer
5
Journal of promotion management : JPM
5
Cogent business & management
4
Journal of promotion management : innovations in planning and applied research
4
Asia Pacific journal of marketing and logistics
3
Journal of advertising research
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence : IJBEX
2
International journal of hospitality management
2
Journal of business ethics : JOBE
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Nepalese journal of economics : a publication of Uniglobe College
2
Psychology & marketing
2
Springer eBook Collection
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Amfiteatru economic : an economic and business research periodical
1
Approaches to Global Sustainability, Markets, and Governance
1
Asia-Pacific journal of business administration
1
Asian Journal of Management Science and Applications
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Betriebswirtschaftliche Diskussionsbeiträge
1
CAMA working paper series
1
CSEI working paper
1
Consumption and public life
1
Continuing to broaden the marketing concept : making the world a better place
1
Corporate communications : an international journal
1
Cut carbon, grow profits : business strategies for managing climate change and sustainability
1
DLSU business & economics review
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of green messages in advertisements : a meta-analysis
Shen, Fuyuan
;
Yang, Guolan
;
Conlin, Jeff
;
Wang, Xiaohua
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10014450222
Saved in:
2
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
3
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
4
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
5
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
6
When consumers learn to spot deception in advertising : testing a literacy intervention to combat greenwashing
Fernandes, Juliana
;
Segev, Sigal
;
Leopold, Joy K.
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1115-1149
Persistent link: https://www.econbiz.de/10012395645
Saved in:
7
Paradoxical side effects of green advertising : how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
Meijers, Marijn H. C.
;
Noordewier, Marret K.
;
Verlegh, …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10012200374
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->