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subject:"Australien"
~subject:"Deutschland"
~subject:"advertising"
~type_genre:"Article in journal"
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Search: subject_exact:"Celebrity-Werbung"
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Australien
Deutschland
advertising
Celebrity endorsement
570
Celebrity-Werbung
570
Advertising effects
348
Werbewirkung
348
Consumer behaviour
238
Konsumentenverhalten
238
Brand image
167
Markenimage
167
Brand management
151
Markenführung
151
Advertising
99
Werbung
99
Athletes
76
Sportler
76
Social Web
71
Social web
71
Credibility
55
celebrity endorsement
55
Glaubwürdigkeit
54
Internet marketing
53
Online-Marketing
53
Brand
52
USA
51
Markenartikel
50
United States
50
India
36
Indien
36
Sportmarketing
34
Sports marketing
34
Beziehungsmarketing
30
Relationship marketing
30
celebrity
26
Reputation
21
Celebrity
20
China
19
Marketing management
19
Marketingmanagement
19
purchase intention
19
Social media
17
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1
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Article
35
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Article in journal
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35
Aufsatz im Buch
9
Book section
9
Hochschulschrift
7
Thesis
6
Dissertation u.a. Prüfungsschriften
2
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1
Bibliography included
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Beerli-Palacio, Asunción
1
Bergkvist, Lars
1
Bhakar, Shailja
1
Biswas, Abhijit
1
Brandes, Leif
1
Branigan, Elizabeth
1
Brison, Natasha T.
1
Brown, Kenon A.
1
Choi, Jin-A.
1
Connaughton, Daniel P.
1
Cornwell, T. Bettina
1
D'Ambrogio, Simone
1
D'Rozario, Denver
1
Derdenger, Timothy P.
1
Desmarais, Fabrice
1
Dix, Steve
1
Ehrmann, Thomas
1
Erfgen, Carsten
1
Fowler, Kendra
1
Franck, Egon
1
Gangwar, Manish
1
Gierl, Heribert
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Guha, Abhijit
1
Harmon-Kizer, Tracy R.
1
Hjalmarson, Hanna
1
Hollensen, Svend
1
Ilicic, Jasmina
1
Johns, Raechel
1
Johnson, Elizabeth N.
1
Kaplanidou, Kyriaki
1
Karasiewicz, Grzegorz
1
Kim, Jihoon
1
Kowalczuk, Martyna
1
Lee, Yen-I
1
Lewis, Robert
1
Li, Hui
1
Li, Jo Yun
1
Lis, Bettina
1
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Published in...
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Journal of marketing communications
3
Journal of promotion management : JPM
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of global marketing
2
Psychology & marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of nonprofit & voluntary sector marketing
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of sports economics
1
Journal of vacation marketing : an international journal
1
Kyklos : international review for social sciences
1
Marketing intelligence & planning
1
Review of business and economic literature
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
35
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1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
5
The emerging market for "Delebs" (dead celebrities) : an ethics-based, sustainability analysis of key stakeholder positions
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10012257944
Saved in:
6
Lose like a man : body image and celebrity endorsement effects of weight loss product purchase intentions
Pickett, Andrew C.
;
Brison, Natasha T.
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1098-1115
Persistent link: https://www.econbiz.de/10012200369
Saved in:
7
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
8
When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page
;
Gangwar, Manish
;
Grewal, Rajdeep
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
Saved in:
9
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
10
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
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