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Australien
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Social marketing
1,281
Social Marketing
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Consumer behaviour
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218
social marketing
192
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Fry, Marie-Louise
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Previte, Josephine
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Kotler, Philip
4
Rundle-Thiele, Sharyn
4
Russell-Bennett, Rebekah
4
Sunstein, Cass R.
4
Brennan, Linda
3
Dolnicar, Sara
3
Jones, Sandra C.
3
Reisch, Lucia A.
3
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3
Trogele, Ulrich
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2
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Gordon, Ross
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Marinova, Dora
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Otjen, A. J.
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Health marketing quarterly
11
Journal of advertising : official publication of the American Academy of Advertising
9
Working paper / National Bureau of Economic Research, Inc.
9
International journal of nonprofit and voluntary sector marketing
8
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of advertising research
5
Journal of nonprofit & public sector marketing
5
International journal of nonprofit & voluntary sector marketing
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Europäische Hochschulschriften / 5
3
Journal of business research : JBR
3
Psychology & marketing
3
Contemporary issues in social marketing
2
Journal of business ethics : JOBE
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
The Harvard John M. Olin discussion paper series
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Critical concepts in economics
1
Discussion paper
1
Economics & philosophy
1
Engaging consumers through branded entertainment and convergent media
1
EuroMed journal of business
1
European business review
1
European journal of marketing : EJM
1
European review of agricultural economics
1
Handbook of behavioural economics and smart decision-making : rational decision-making within the bounds of reason
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of procurement management
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ECONIS (ZBW)
164
USB Cologne (EcoSocSci)
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81
Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
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82
Cry, laugh, or fight : the impact of the advertising image and disease target match on consumers' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana Nekesa
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10009737742
Saved in:
83
Comparing effects of "My Anti-Drug" and "Above the influence" on campaign evaluations and Marijuana-related perceptions
Comello, Maria Leonora G.
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10009745226
Saved in:
84
Charity brand personality: can smaller charitable organizations leverage their brand's personality to influence giving
Stebbins, Elizabeth
;
Hartman, Rosanne L.
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010388218
Saved in:
85
Convergence of interests : producing social and business gains through corporate social marketing
Bhattacharya, C. B.
(
contributor
);
Du, Shuili
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003747486
Saved in:
86
Efficacy of an HIV testing campaign's messages for African American women
Uhrig, Jennifer D.
;
Davis, Kevin C.
;
Fraze, Jami
; …
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10009572293
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87
Differentiation of social marketing and cause-related marketing in US professional sport
Pharr, Jennifer R.
;
Lough, Nancy L.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10009579952
Saved in:
88
Stop the music!
Sheehan, Brian
;
Tsao, James
;
Pokrywczynski, James
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
Saved in:
89
Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.
;
Brannon, Laura A.
;
Miller, Megan M.
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
Saved in:
90
Account planning : applying an advertising discipline to health communication and social marketing
Mackert, Michael
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
Saved in:
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