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subject:"Austria"
~subject:"Advertising effects"
~subject:"USA"
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Search: subject_exact:"Luftwerbung"
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Austria
Advertising effects
USA
Außenwerbung
64
Outdoor advertising
64
Werbewirkung
28
Werbung
15
Advertising
13
Online-Marketing
10
Internet marketing
9
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Sander, Matthias
4
Meurs, Lex van
3
Wilson, Rick T.
3
Klerkx, Mandy
2
Till, Brian
2
Almer, Alexander
1
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1
Aristoff, Mandy
1
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1
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1
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1
Butz, Andreas
1
Cheung, Wing Yi
1
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1
Cho, Chang-Hoan
1
Coleman, Renita
1
Draskowitsch, Klaus
1
Döbelt, Susen
1
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1
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1
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1
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1
Jun, Jong Woo
1
Kim, Minjeong
1
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Lee, Heejun
1
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1
Maxwell, Heather
1
Moshakis, Sophia
1
Mower, Jennifer M.
1
Osborne, Anne C.
1
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1
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New Mexico State Highway Commission
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Journal of advertising research
3
International journal of advertising : the quarterly review of marketing communications
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Conference proceedings trends in business communication 2016
1
Diskussionsbeiträge / 1 / Universität Konstanz, Rechts-, Wirtschafts- und Verwaltungswissenschaftliche Sektion, Fachbereich Wirtschaftswissenschaften
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of fashion marketing and management
1
Journal of marketing management : MM
1
Marketing : ZFP ; journal of research and management
1
Pervasive advertising
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Psychology & marketing
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
32
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1
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
2
Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays
Beyer, Gilbert
-
2018
Persistent link: https://www.econbiz.de/10012003109
Saved in:
3
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
Saved in:
4
Measuring audience reach of outdoor advertisements : using Bluetooth technology to validate measurement
Page, Bill
;
Anesbury, Zachary
;
Moshakis, Sophia
; …
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 456-463
Persistent link: https://www.econbiz.de/10011966616
Saved in:
5
Fascination neon signs
Haslwanter, Christina
- In:
Conference proceedings trends in business communication 2016
,
(pp. 133-139)
.
2017
Persistent link: https://www.econbiz.de/10011620181
Saved in:
6
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
7
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
8
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
9
Outdoor advertising in urban context : spatiality, temporality and individuality
Koeck, Richard
;
Warnaby, Gary
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1402-1422
Persistent link: https://www.econbiz.de/10010433916
Saved in:
10
Exterior atmospherics and consumer behavior : influence of landscaping and window display
Mower, Jennifer M.
;
Kim, Minjeong
;
Childs, Michelle L.
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 442-453
Persistent link: https://www.econbiz.de/10009667811
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