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subject:"Automotive industry"
~subject:"Consumer behaviour"
~subject:"Product differentiation"
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Search: subject_exact:"Produktgestaltung"
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Automotive industry
Consumer behaviour
Product differentiation
Produktgestaltung
5,611
Product design
4,512
Theorie
1,160
Theory
1,156
Produktentwicklung
881
Innovation
861
New product development
812
Innovationsmanagement
581
Innovation management
575
Konsumentenverhalten
566
USA
340
United States
339
Deutschland
271
Produktdifferenzierung
251
Germany
226
Product quality
220
Produktqualität
220
Qualitätsmanagement
193
Quality management
188
Produktlebenszyklus
186
Brand management
180
Markenführung
180
Product life cycle
178
Marketing management
175
Marketingmanagement
175
Vereinigte Staaten
167
Marktforschung
165
Kreativität
139
Produktmanagement
139
Kfz-Industrie
133
Creativity
132
Sustainable product
131
Öko-Produkt
131
product design
130
Product management
126
Ästhetik
123
Aesthetics
122
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279
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128
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620
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75
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64
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64
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58
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51
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50
Collection of articles of several authors
18
Sammelwerk
18
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14
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14
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8
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8
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8
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5
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4
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4
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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English
786
German
109
French
3
Italian
2
Polish
1
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Herrmann, Andreas
12
Heitmann, Mark
8
Landwehr, Jan Rüdiger
7
Orth, Ulrich R.
7
Bauer, Hans H.
6
Wiedmann, Klaus-Peter
6
Chhajed, Dilip
5
Dahl, Darren W.
5
Kumar, Minu
5
Liu, Qihong
5
Moreau, C. Page
5
Anderson, Simon P.
4
Blonigen, Bruce A.
4
Dellaert, Benedict G. C.
4
Deng, Xiaoyan
4
Hagtvedt, Henrik
4
Homburg, Christian
4
Knittel, Christopher R.
4
Loch, Christoph H.
4
Schreier, Martin
4
Soderbery, Anson
4
Spence, Charles
4
Zhang, Dan
4
Balachander, Subramanian
3
Barigozzi, Francesca
3
Baumann, Florian
3
Bellos, Ioannis
3
Bettels, Jannick
3
Chen, Haipeng
3
Chitturi, Ravindra
3
Colombo, Stefano
3
Davis, Steven J.
3
Fehr, Ernst
3
Friehe, Tim
3
Fujimoto, Takahiro
3
Gabszewicz, Jean Jaskold
3
Gilal, Faheem Gul
3
Gilal, Rukhsana Gul
3
Guo, Liang
3
Hanisch, Johannes
3
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National Bureau of Economic Research
3
Gottfried Wilhelm Leibniz Universität Hannover
2
Brookings Institution
1
CIRP - The International Academy for Production Engineering
1
Christian-Albrechts-Universität zu Kiel
1
City University / Centre for the Study of Financial Institutions
1
Design Conference <20, 2010, Nantes>
1
Deutsche Landwirtschafts-Gesellschaft
1
Ecole Normale Supérieure de Cachan
1
Eurasia Business and Economics Society / Conference <21., 2017, Rom>
1
Groupe d'Études et de Recherches Permanent sur l'Industrie et les Salariés de l'Automobile
1
Harvard Graduate School of Business Administration
1
Ifo-Institut für Wirtschaftsforschung
1
Institut für Markt- und Distributionsforschung <Köln>
1
Kanada / Government
1
Lebensmitteltage <1, 2006, Frankfurt, Main; Soden, Taunus>
1
Springer Fachmedien Wiesbaden
1
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
1
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
1
Verlag Dr. Kovač
1
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Published in...
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International journal of production research
21
Journal of retailing and consumer services
19
Product experience
19
International journal of product development : IJPD
17
International journal of production economics
17
Journal of business research : JBR
17
Psychology & marketing
17
The journal of product innovation management : an international publication of the Product Development & Management Association
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of automotive technology and management : IJATM
7
Journal of international consumer marketing
7
Journal of marketing research : JMR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
European journal of marketing : EJM
6
International journal of industrial organization
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of economics
6
Journal of marketing communications
6
Journal of retailing
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
European journal of operational research : EJOR
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
International journal of retail & distribution management
5
Journal of marketing research
5
Production and operations management : an international journal of the Production and Operations Management Society
5
Sensory marketing : research on the sensuality of products
5
Benchmarking : an international journal ; BIJ
4
CORE discussion paper : DP
4
Cogent business & management
4
Europäische Hochschulschriften / 5
4
International journal of technology marketing : IJTMkt
4
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Marketing letters : a journal of research in marketing
4
Economia e politica industriale
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
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ECONIS (ZBW)
897
EconStor
1
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51
Logo shape and color as drivers of change in brand evaluation and recognition
Torbarina, Matia
;
Grgurić Čop, Nina
;
Jelenc, Lara
- In:
Naše gospodarstvo : NG
67
(
2021
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10012584407
Saved in:
52
Visual aesthetics and multisensory engagement in online food delivery services
Lee, Jinha
;
Lim, Heejin
- In:
International journal of retail and distribution management
51
(
2023
)
8
,
pp. 975-990
Persistent link: https://www.econbiz.de/10014334348
Saved in:
53
Product design in monopolistic competition
Dindaroglu, Burak
- In:
International journal of economic theory
19
(
2023
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10014335557
Saved in:
54
To adapt or to standardize? : cross-market green product design under parallel importation impact
Wang, Min
;
Huang, Hongfu
;
Liu, Feng
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014338380
Saved in:
55
Probabilistic product design with regret-anticipated consumers
Guo, Xiaolong
;
Bian, Junsong
;
Wu, Peiyan
;
Shi, Victor
; …
- In:
International journal of production economics
263
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014437435
Saved in:
56
Intellectual property rights policy against imitations of product innovations under vertical product differentiation
Ikeda, Takeshi
- In:
Journal of industrial and business economics
50
(
2023
)
4
,
pp. 933-942
Persistent link: https://www.econbiz.de/10014461427
Saved in:
57
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
58
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
59
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
60
Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo
;
Huang, Zhihong
;
Lee, Seojin Stacey
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364483
Saved in:
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