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subject:"Beziehungsmarketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Konsumentenverhalten
Internet marketing
35
Online-Marketing
35
Consumer behaviour
26
Social Web
18
Social web
18
Relationship marketing
12
Brand management
9
Markenführung
9
Online retailing
8
Online-Handel
8
Social media
8
Brand image
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenimage
7
E-commerce
6
Electronic Commerce
6
Advertising
5
Advertising effects
5
Viral marketing
5
Virales Marketing
5
Werbewirkung
5
Werbung
5
Brand
4
Markenartikel
4
Social media marketing
4
Consumer satisfaction
3
Emotion
3
Marketing management
3
Marketingmanagement
3
Website
3
Brand equity
2
Brand loyalty
2
Confidence
2
Customer integration
2
Firm performance
2
Innovation adoption
2
Innovationsakzeptanz
2
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29
Aufsatz in Zeitschrift
29
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English
29
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Lee, Jungwon
2
Park, Cheol
2
Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Bayram, Pelin
1
Cao, Joanne T.
1
Chai Har Lee
1
Cham Tat Huei
1
Chang, Man Kit
1
Chao, Chih-Wei
1
Chaturvedi, Pallavi
1
Che, Tong
1
Chen, Chien-Wen
1
Chen, Wen-Kuo
1
Cheung, Man Lai
1
Chinelato, Flavia Braga
1
Chow, Wing Chi
1
Chung, Henry F. L.
1
D'Alessandro, Steven
1
Dix, Steve
1
Do, Boram
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
1
Feng, Bo
1
Girardi, Antonia
1
Gorman, Sarah
1
Grace, Debra
1
Han, Jeongsoo
1
Hao, Ruohong
1
Hong, Zhao
1
Hu, Meng
1
Ismail, Ahmed Rageh
1
Jamieson, Kyle
1
Jayawardena, Nirma Sadamali
1
Ji, Meng
1
Johnson, Lester W.
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
207
Journal of retailing and consumer services
154
International journal of internet marketing and advertising : IJIMA
134
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Journal of marketing communications
80
International journal of advertising : the review of marketing communications
76
International journal of electronic marketing and retailing : IJEMR
67
Journal of promotion management : innovations in planning and applied research
62
Journal of internet commerce
56
International journal of hospitality management
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
The journal of product & brand management
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Cogent business & management
42
Marketing intelligence & planning
41
Electronic commerce research
40
International journal of technology marketing : IJTMkt
34
Journal of marketing
34
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
32
The journal of brand management : an international journal
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of advertising research
30
Journal of management information systems : JMIS
30
Journal of promotion management : JPM
30
International journal of contemporary hospitality management
29
Journal of electronic commerce research : JECR
29
Technological forecasting & social change : an international journal
29
Young consumers : insight and ideas for responsible marketers
29
Journal of strategic marketing
28
Tourism management : research, policies, practice
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of business information systems : IJBIS
27
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
Psychology & marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
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ECONIS (ZBW)
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
5
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
6
The effect of mobile device usage on creating text reviews
Park, Keeyeon
;
Kim, Hye-jin
;
Kim, Jong Min
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 1011-1029
Persistent link: https://www.econbiz.de/10014285931
Saved in:
7
Developing a feature-centric and affordance-based conceptualization of social media interactions
Sajtos, Laszlo
;
Cao, Joanne T.
;
Zhang, Wen
;
Peko, Gabrielle
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1224-1244
Persistent link: https://www.econbiz.de/10014285989
Saved in:
8
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
9
The dark side of mobile apps : when and how technical security matters for in-app purchases?
Liu, Yulong
;
Chung, Henry F. L.
;
Zhang, Zuopeng
;
Wu, Mian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2965-2982
Persistent link: https://www.econbiz.de/10014486562
Saved in:
10
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
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