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subject:"Beziehungsmarketing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"The service industries journal"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Customer value
36
Kundenwert
36
Relationship marketing
19
Betriebliche Wertschöpfung
13
Value creation
13
Dienstleistungsqualität
12
Service quality
12
Customer satisfaction
6
Kundenzufriedenheit
6
Consumer behaviour
5
Customer integration
5
Konsumentenverhalten
5
Kundenintegration
5
Marketing management
5
Marketingmanagement
5
Service-Dominant Logic
5
Service-dominant logic
5
perceived value
5
value co-creation
5
Taiwan
4
service-dominant logic
4
Dienstleistungssektor
3
Lieferantenmanagement
3
Service industry
3
Supplier relationship management
3
customer loyalty
3
Competitive advantage
2
Customer service
2
Ethiopia
2
Firm performance
2
Gastronomie
2
Hotel industry
2
Hotellerie
2
Information technology
2
Informationstechnik
2
Kundenservice
2
Marketing theory
2
Marketingtheorie
2
Online retailing
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English
13
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6
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Amario, Enrique Martín
1
Amirtha, Raman
1
Arancibia Carvajal, Sara
1
Baek, Wooyeul
1
Barroso Castro, Carmen
1
Bhalla, Gaurav
1
Byon, Kevin K.
1
Chen, Shu-Ching
1
Dawar, Niraj
1
Ekinci, Yeliz
1
Evangelista, Felicitas
1
Fernández Nogales, Angel
1
Frías Jamilena, Dolores María
1
Gong, Taeshik
1
Hallikas, Jukka
1
Horbel, Chris
1
Hung, Yu-chung
1
Kim, Kyungyeol
1
Kumar, V.
1
Le Nguyen Hau
1
Leemon, Daniel
1
Leone, Robert P.
1
Lin, Nan-hong
1
Magids, Scott
1
Martin, Roger L.
1
Mikkonen, Karri
1
Mittal, Vikas
1
Moorman, Christine
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Murshed, Feisal
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Petersen, J. Andrew
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Pham Ngoc Thuy
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Polo Peña, Ana Isabel
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Popp, Bastian
1
Pynnönen, Mikko
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Quester, Pascale G.
1
Ritala, Paavo
1
Rodríguez Molina, Miguel Ángel
1
Ruiz, David Martín
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Rust, Roland T.
1
Sarkees, Matthew
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Harvard-Business-Manager : das Wissen der Besten
The service industries journal
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
30
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Harvard business review : HBR
5
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ECONIS (ZBW)
19
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1
Building loyalty through perceived value in online shopping : does family life cycle stage matter?
Amirtha, Raman
;
Sivakumar, V. J.
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1151-1189
Persistent link: https://www.econbiz.de/10013466618
Saved in:
2
A review of customer citizenship behaviors in the service context
Gong, Taeshik
;
Yi, Youjae
- In:
The service industries journal
41
(
2021
)
3/4
,
pp. 169-199
Persistent link: https://www.econbiz.de/10012483668
Saved in:
3
Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol
;
Byon, Kevin K.
;
Baek, Wooyeul
- In:
The service industries journal
40
(
2020
)
9/10
,
pp. 633-655
Persistent link: https://www.econbiz.de/10012260315
Saved in:
4
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
5
Using customer lifetime value to plan optimal promotions
Ekinci, Yeliz
;
Ulengin, Füsum
;
Uray, Nimet
- In:
The service industries journal
34
(
2014
)
2
,
pp. 103-122
Persistent link: https://www.econbiz.de/10010257795
Saved in:
6
Service value and switching barriers : a personal values perspective
Pham Ngoc Thuy
;
Le Nguyen Hau
;
Evangelista, Felicitas
- In:
The service industries journal
36
(
2016
)
3/4
,
pp. 142-162
Persistent link: https://www.econbiz.de/10011564533
Saved in:
7
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
Saved in:
8
An approach to prioritize customer-based, cost-effective service enhancements
Srinivasan, V.
;
Shainesh, G.
;
Sharma, Anand K.
- In:
The service industries journal
35
(
2015
)
13/14
,
pp. 747-762
Persistent link: https://www.econbiz.de/10011439912
Saved in:
9
Wenn Marketing zur Strategie wird
Dawar, Niraj
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
2
,
pp. 52-63
Persistent link: https://www.econbiz.de/10010237273
Saved in:
10
How to support the management of intangibles
Arancibia Carvajal, Sara
;
Fernández Nogales, Angel
- In:
The service industries journal
34
(
2014
)
3
,
pp. 196-211
Persistent link: https://www.econbiz.de/10010344141
Saved in:
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