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subject:"Beziehungsmarketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of internet commerce"
~subject:"Web 2.0-Technologien"
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Beziehungsmarketing
Web 2.0-Technologien
Social Web
180
Social web
180
Consumer behaviour
107
Konsumentenverhalten
107
Internet marketing
102
Online-Marketing
102
Brand management
46
Markenführung
46
Viral marketing
46
Virales Marketing
46
Relationship marketing
43
Social media
41
Brand image
31
Markenimage
31
social media
23
Online retailing
20
Online-Handel
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E-commerce
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Electronic Commerce
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Social network
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Soziales Netzwerk
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Brand
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Markenartikel
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Customer integration
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Facebook
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Internet
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Personality psychology
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Persönlichkeitspsychologie
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Aslam, Wajeeha
2
Eelen, Jiska
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Farhat, Kashif
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Labrecque, Lauren I.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of internet commerce
Journal of business research : JBR
101
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
42
Industrial marketing management : the international journal for industrial and high-tech firms
37
SpringerLink / Bücher
36
The journal of product & brand management
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
HMD : Praxis der Wirtschaftsinformatik
26
Technological forecasting & social change : an international journal
25
Business horizons
23
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Journal of strategic marketing
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Psychology & marketing
22
The journal of brand management : an international journal
21
International journal of business information systems : IJBIS
20
Marketing intelligence & planning
20
International journal of electronic marketing and retailing : IJEMR
19
The journal of services marketing
19
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing
17
Journal of marketing communications
17
Tourism management : research, policies, practice
17
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of electronic customer relationship management : IJECRM
15
Journal of service management
15
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Journal of hospitality marketing & management
14
Journal of management information systems : JMIS
14
Journal of marketing management : MM
14
Management information systems : mis quarterly
14
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Information systems research : ISR
13
International journal of information technology and management : IJITM
13
International journal of technology marketing : IJTMkt
13
Journal of electronic commerce research : JECR
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1
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
5
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
6
How social media marketing activities (SMMAs) and brand equity affect the customer's response : does overall flow moderate it?
Zarei, Azim
;
Farjoo, Hamta
;
Garabollagh, Hooshmand Bagheri
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10013178086
Saved in:
7
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
Saved in:
8
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
9
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
10
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
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