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subject:"Beziehungsmarketing"
~person:"Ellonen, Hanna-Kaisa"
~person:"Hermanns, Arnold"
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Search: subject_exact:"Information superhighway"
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Beziehungsmarketing
Internet
9
E-commerce
6
Electronic Commerce
6
Relationship marketing
5
Deutschland
4
Germany
4
Internet marketing
4
Online-Marketing
4
Mobile Marketing
3
Mobile marketing
3
Lieferantenmanagement
2
Magazine publishing
2
Management
2
Marketing management
2
Marketingmanagement
2
Supplier relationship management
2
Theorie
2
Theory
2
Website
2
Zeitschriftenverlag
2
Advertising
1
Brand management
1
Customer satisfaction
1
Digital platform
1
Digitale Plattform
1
Double Jeopardy
1
Kundenzufriedenheit
1
Loyalty
1
Magazine
1
Markenführung
1
Market share
1
Marktanteil
1
Media
1
Newspaper
1
Press publisher
1
Presseverlag
1
Social Web
1
Social web
1
Telemarketing
1
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German
3
English
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Ellonen, Hanna-Kaisa
Hermanns, Arnold
Thaichon, Paramaporn
5
Wirtz, Bernd W.
5
Bauer, Hans H.
4
Hudetz, Kai
4
Lihotzky, Nikolai
4
Quach, Sara
4
Weiber, Rolf
4
Duscha, Andreas
3
Jebarajakirthy, Charles
3
Konuş, Umut
3
Muther, Andreas
3
Wilke, Kai
3
Zaugg, Alexandra Daniela
3
Ahuja, Vandana
2
Bartl, Michael
2
Bennemann, Stefan
2
Berhanu, Samuel
2
Cho, Yun Kyung
2
Eck, Klaus
2
Fassott, Georg
2
Ferfer, Ute
2
Fisbeck, Hagen
2
Floh, Arne
2
Gierl, Heribert
2
Giovanis, Apostolos N.
2
Grether, Mark
2
Hammer, Claudia
2
Kambil, Ajit
2
Kortus-Schultes, Doris
2
Koufaris, Marios
2
LaBarbera, Priscilla Ann
2
Leach, Mark
2
Leimeister, Jan Marco
2
Li, Li
2
Lobo, Antonio
2
Michelis, Daniel
2
Mühlbacher, Axel
2
Neslin, Scott A.
2
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Published in...
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
Source
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ECONIS (ZBW)
5
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1
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
2
Creating loyalty towards magazine websites : insights from the double jeopardy phenomenon
Tarkiainen, Anssi
;
Ellonen, Hanna-Kaisa
;
Ots, Mart
; …
- In:
International journal of e-business research : an …
10
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010402600
Saved in:
3
Internet-Kundenforen
Hermanns, Arnold
;
Dolski, Joerg
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
33
(
2004
)
10
,
pp. 1214-1222
Persistent link: https://www.econbiz.de/10002349628
Saved in:
4
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
);
Sauter, Michael
(
contributor
)
-
2001
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001550533
Saved in:
5
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683041
Saved in:
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