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subject:"Beziehungsmarketing"
~person:"Gil Saura, Irene"
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Search: subject_exact:"Käuferzufriedenheit"
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Subject
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Beziehungsmarketing
Customer satisfaction
25
Kundenzufriedenheit
25
Relationship marketing
15
Einzelhandel
11
Retail trade
11
Consumer behaviour
7
Dienstleistungsqualität
7
Konsumentenverhalten
7
Service quality
7
Brand image
5
Customer value
5
Kundenwert
5
Markenimage
5
Satisfaction
5
Spain
5
Spanien
5
Betriebliche Wertschöpfung
4
Innovation
4
Lieferantenmanagement
4
Supplier relationship management
4
Sustainability
4
Value creation
4
Brand equity
3
Brand management
3
Cognition
3
Customer integration
3
Kognition
3
Kundenintegration
3
Markenführung
3
Nachhaltigkeit
3
Retailing
3
Viral marketing
3
Virales Marketing
3
B-to-B-Marketing
2
Betriebliches Informationssystem
2
Brand loyalty
2
Business intelligence system
2
Business-to-business marketing
2
Information technology
2
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Undetermined
5
Free
1
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Article
15
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Article in journal
15
Aufsatz in Zeitschrift
15
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English
15
Author
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Gil Saura, Irene
Han, Heesup
32
Homburg, Christian
22
Mattila, Anna S.
20
Prentice, Catherine
19
Svensson, Göran
19
Mittal, Vikas
14
Aksoy, Lerzan
13
Hyun, Sunghyup Sean
13
Usman, Osly
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Kim, Wansoo
12
Klaus, Philipp
12
Stock-Homburg, Ruth
12
Balaji, M. S.
11
Evanschitzky, Heiner
11
Gustafsson, Anders
11
Loureiro, Sandra Maria Correia
11
Quach, Sara
11
Rather, Raouf Ahmad
11
Wieseke, Jan
11
Bang, Nguyen
10
Barnes, Donald C.
10
Blut, Markus
10
Bruhn, Manfred
10
Keiningham, Timothy
10
Töpfer, Armin
10
Van Vaerenbergh, Yves
10
Casidy, Riza
9
Grégoire, Yany
9
Izogo, Ernest Emeka
9
Jang, Soocheong
9
Khan, Imran
9
Larivière, Bart
9
McColl-Kennedy, Janet R.
9
Park, Jungkun
9
Ringle, Christian M.
9
Roberts-Lombard, Mornay
9
Roschk, Holger
9
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Published in...
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
The international review of retail, distribution and consumer research
2
European retail research
1
International journal of hospitality management
1
Journal of industrial and business economics
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Service business
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
15
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
5
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
6
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
7
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
8
Relational benefits, value, and satisfaction in the relationships between service companies
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011289298
Saved in:
9
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
10
The quality-value-satisfaction-loyalty chain : relationships and impacts
Gallarza, Martina G.
;
Gil Saura, Irene
;
Moreno, …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009738872
Saved in:
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