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subject:"Beziehungsmarketing"
~subject:"Brand management"
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Beziehungsmarketing
Brand management
SME marketing
76
KMU-Marketing
64
SME
25
KMU
24
Marketingmanagement
14
Marketing
13
Marketing management
13
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12
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12
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Deutschland
9
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Internationales Marketing
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5
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3
Globalisierung
3
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3
Internationalisierung
3
Italien
3
Italy
3
Markenpolitik
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3
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1
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1
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1
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1
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Kupiec-Teahan, Beata
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Ludowig, Carsten
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Arbeitspapiere der FOM
1
Customer-centric marketing strategies : tools for building organizational performance
1
Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
International journal of entrepreneurial behaviour & research
1
Journal of marketing management : MM
1
Journal of small business and enterprise development
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Customer Relationship Management im Mittelstand
Wollenweber, Leif-Erik
-
2012
Persistent link: https://www.econbiz.de/10009705135
Saved in:
2
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
3
A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
Saved in:
4
Starke Marke : wie Sie eine eigenständige Handels- und Servicemarke werden
Hensch, Georg
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011343782
Saved in:
5
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
Saved in:
6
The five phases of SME brand-building
Centeno, Edgar
;
Hart, Susan
;
Dinnie, Keith
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009766389
Saved in:
7
Entrepreneurial marketing within the French wine industry
Thomas, Lisa C.
;
Painbéni, Sandra
;
Barton, Harry
- In:
International journal of entrepreneurial behaviour & …
19
(
2013
)
2
,
pp. 238-260
Persistent link: https://www.econbiz.de/10009734593
Saved in:
8
Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
Saved in:
9
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
10
Social Media und Location-based Marketing : mit Google, Facebook, Foursquare, Groupon & Co. lokal erfolgreich werben ; [Strategien für kleine und mittlere Unternehmen]
Faber, Ron
;
Prestin, Sönke
-
2012
Persistent link: https://www.econbiz.de/10009413392
Saved in:
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