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subject:"Big event"
~isPartOf:"International journal of hospitality management"
~subject:"Event marketing"
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Big event
Event marketing
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Event-Marketing
18
Consumer behaviour
7
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7
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4
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4
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International journal of hospitality management
SpringerLink / Bücher
37
Tourism management : research, policies, practice
30
International journal of event and festival management
25
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
Journal of business research : JBR
17
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
15
Markenkommunikation und Beziehungsmarketing
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Sport management review
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Springer eBook Collection
11
essentials
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
Essentials
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
5
Events und Erlebnis : Stand und Perspektiven der Eventforschung
5
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ECONIS (ZBW)
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1
Journey to a fond memory : how memorability mediates a dynamic customer experience and its consequent outcomes
Li, Jing
;
Ma, Forest
;
DiPietro, Robin B.
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209276
Saved in:
2
I am worth more than you think I am : investigating the effects of upcycling on event attendees' recycling intention
Zhang, Xingyi
;
Shao, Xiaolong
;
Jeong, EunHa
;
Olson, Eric D.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495119
Saved in:
3
Generating socially responsible events at ski resorts
Taheri, Babak
;
Thompson, Jamie
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012389822
Saved in:
4
How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Le Dung
;
Pratt, Marlene
;
Wang, Ying
;
Scott, Noel
; …
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293951
Saved in:
5
The role of the rural tourism experience economy in place attachment and behavioral intentions
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
40
(
2014
),
pp. 1-9
Persistent link: https://www.econbiz.de/10010388610
Saved in:
6
The effect of Facebook users' arousal and valence on intention to go to the festival : applying an extension of the technology acceptance model
Lee, Woojin
;
Xiong, Lina
;
Hu, Clark
- In:
International journal of hospitality management
31
(
2012
)
3
,
pp. 819-827
Persistent link: https://www.econbiz.de/10009544294
Saved in:
7
An epistemological view of consumer experiences
Walls, Andrew R.
;
Okumus, Fevzi
;
Wang, Youcheng
;
Kwun, …
- In:
International journal of hospitality management
30
(
2011
)
1
,
pp. 10-21
Persistent link: https://www.econbiz.de/10008821997
Saved in:
8
Examining the indirect impact of showroom entertainment on hourly slot gaming volume : the case of a Las Vegas hotel-casino
Suh, Eunju
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 522-529
Persistent link: https://www.econbiz.de/10009130588
Saved in:
9
Special issue on event studies
Getz, Donald
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003970966
Saved in:
10
Environmental scanning the future of event design
Adema, Katie L.
;
Roehl, Wesley S.
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 199-207
Persistent link: https://www.econbiz.de/10003970969
Saved in:
1
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