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subject:"Big event"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Event marketing"
~subject:"United States"
~subject:"Urlaubsverhalten"
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Big event
Event marketing
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Journal of hospitality marketing & management
SpringerLink / Bücher
37
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Tourism management perspectives : TMP
16
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Journal of business research : JBR
15
Markenkommunikation und Beziehungsmarketing
14
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Sport management review
12
Springer eBook Collection
11
essentials
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
European Sport management quarterly : ESMQ
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
Journal of hospitality and tourism insights
6
Essentials
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ECONIS (ZBW)
13
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1
Do experiential destination attributes create emotional arousal and memory? : a comparative research approach
Şahin, lker
;
Özlem Güzel, Fatima
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 956-986
Persistent link: https://www.econbiz.de/10012384384
Saved in:
2
Understanding the customer experiences from the perspective of guests and hotel managers : empirical findings from luxury hotels in Istanbul, Turkey
Cetin, Gurel
;
Walls, Andrew
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 395-424
Persistent link: https://www.econbiz.de/10011499254
Saved in:
3
The importance of the location in hosting a festival : a mapping approach
Leenders, Mark A. A. M.
;
Go, Frank M.
;
Bhansing, Pawan V.
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 754-769
Persistent link: https://www.econbiz.de/10011433688
Saved in:
4
Planning and leveraging event portfolios : towards a holistic theory
Ziakas, Vassilios
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 327-356
Persistent link: https://www.econbiz.de/10010396179
Saved in:
5
Shopping and tourism patterns of attendees of the Bikes, Blues & BBQ festival
Way, Kelly A.
;
Robertson, Lona J.
- In:
Journal of hospitality marketing & management
22
(
2013
)
1/2
,
pp. 116-133
Persistent link: https://www.econbiz.de/10009736308
Saved in:
6
Understanding the consumer experience : an exploratory study of luxury hotels
Walls, Andrew
;
Okumus, Fevzi
;
Wang, Youcheng
;
Kwun, …
- In:
Journal of hospitality marketing & management
20
(
2011
)
1/2
,
pp. 166-197
Persistent link: https://www.econbiz.de/10008934217
Saved in:
7
Balancing tourism and religious experience : understanding devotees' perspectives on Thaipusam in Batu caves, Selangor, Malaysia
Kasim, Azilah
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 441-456
Persistent link: https://www.econbiz.de/10009130522
Saved in:
8
Utilizing the VICE model for the sustainable development of the Innibos Arts Festival
Van Niekerk, Mathilda
;
Coetzee, Willem J. L.
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 347-365
Persistent link: https://www.econbiz.de/10009130543
Saved in:
9
Special events : a framework for efficient management
Soteriades, Marios D.
;
Dimou, Irini
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 329-346
Persistent link: https://www.econbiz.de/10009130546
Saved in:
10
Innovation and creativity in festival organizations
Larson, Mia
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 287-310
Persistent link: https://www.econbiz.de/10009130558
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