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subject:"Big event"
~language:"eng"
~subject:"Veranstaltung"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Big event
Veranstaltung
Event-Marketing
168
Event marketing
165
Tourism industry
34
Tourismuswirtschaft
34
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27
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27
Event
18
Consumer behaviour
17
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Olberding, Julie Cencula
7
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2
Addeo, Felice
1
Arora, Shruti
1
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1
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Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Event tourism in Asian countries : challenges and prospects
3
Managing event operations
2
Economics through sports
1
Essays in honor of Carl G. Hempel : a tribute on the occasion of his sixty-fifth birthday
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of sport management and marketing : IJSMM
1
Journal of hospitality marketing & management
1
Managing and developing communities, festivals and events
1
New frontiers in hospitality and tourism management in Africa
1
Sport and tourism : 53st congress 2003, Athens, Greece
1
Stand und Perspektiven der Eventforschung
1
Successful social media and ecommerce strategies in the wine industry
1
The business of events management
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The evolution of event tourism : concepts and approaches
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ECONIS (ZBW)
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1
Event tourism : prospects and trends
Sharma, Anukrati
;
Arora, Shruti
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 1-8)
.
2022
Persistent link: https://www.econbiz.de/10013479440
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2
Events tourism in the eye of the Covid-19 storm : impacts and implications
Mohanty, Priyakrushna
;
Himanshi
;
Choudhury, Rashmiranjan
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 97-114)
.
2022
Persistent link: https://www.econbiz.de/10013479498
Saved in:
3
Business tourism and economic impacts : evidence from the Malaysian business events industry
Kumar, Jeetesh
;
Kashif Hussain
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 115-137)
.
2022
Persistent link: https://www.econbiz.de/10013479509
Saved in:
4
A holistic approach to event portfolios towards achieving strategic leveraging objectives : the case of Cape Town in South Africa
Hemmonsbey, Janice
;
Tichaawa, Tembi Maloney
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 73-87)
.
2021
Persistent link: https://www.econbiz.de/10012612832
Saved in:
5
Business events
Davidson, Rob
-
2019
-
Second edition
Persistent link: https://www.econbiz.de/10011953823
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6
Special events with a social mission
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 3-9)
.
2017
Persistent link: https://www.econbiz.de/10011567450
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7
Events in the era of social enterprise
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 10-18)
.
2017
Persistent link: https://www.econbiz.de/10011567543
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8
Successful start-up of a special event : laying the groundwork with market research and brand development
Olberding, Douglas
;
Jisha, Jay
- In:
Social enterprise and special events : market-based …
,
(pp. 19-34)
.
2017
Persistent link: https://www.econbiz.de/10011567638
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9
Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 37-51)
.
2017
Persistent link: https://www.econbiz.de/10011567657
Saved in:
10
Financial management of special events : toward a more comprehensive approach
Olberding, Julie Cencula
;
Frambes, Patrick
- In:
Social enterprise and special events : market-based …
,
(pp. 52-66)
.
2017
Persistent link: https://www.econbiz.de/10011567661
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