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subject:"Brand"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of hospitality management"
~subject:"Dienstleistungsqualität"
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Search: subject_exact:"Markenidentität"
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Brand
Dienstleistungsqualität
Brand image
166
Markenimage
166
Consumer behaviour
136
Konsumentenverhalten
136
Brand management
133
Markenführung
133
Markenartikel
70
Beziehungsmarketing
51
Relationship marketing
51
Gastronomie
25
Restaurant industry
25
Hotel industry
21
Hotellerie
21
Customer satisfaction
20
Kundenzufriedenheit
20
Advertising effects
16
Internet marketing
16
Online-Marketing
16
Werbewirkung
16
Brand equity
15
Brand loyalty
15
Confidence
15
Social Web
15
Social web
15
Vertrauen
15
Luxury goods
13
Luxusgüter
13
Viral marketing
13
Virales Marketing
13
Emotion
12
Personality psychology
12
Persönlichkeitspsychologie
12
Markentreue
11
Perception
11
Service quality
11
Wahrnehmung
11
Corporate Social Responsibility
10
Corporate social responsibility
10
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English
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King, Ceridwyn
3
Sreejesh, S.
3
Borges, Ana Pinto
2
Brandão, Amélia Maria Pinto da Cunha
2
Fetscherin, Marc
2
Han, Heesup
2
Hwang, Jinsoo
2
Rodrigues, Paula Cristina Lopes
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Song, Hak-jun
2
Sousa, Ana
2
Wong, IpKin Anthony
2
Abraham, Mathew
1
Antonides, Gerrit
1
Arli, Denni
1
Arnas, Yaşare Aktaş
1
Arnold, Todd
1
Aro, Kaisa
1
Arora, Vibha
1
Aziz, Rahila
1
Balabanis, George
1
Bang, Nguyen
1
Barbosa, Isabel
1
Bernard, John C.
1
Bhanja, Nivedita
1
Bianchi, Constanza
1
Bosman, Magdalena J. C.
1
Brennan, Stacey M.
1
Brochado, Ana
1
Cacho-Elizondo, Silvia
1
Cai, Ruiying
1
Cakici, N. Meltem
1
Cayla, Julien
1
Chakrabarti, Somnath
1
Chang, Sue Ryung
1
Chi, Christina Geng-Qing
1
Choe, Ja Young
1
Choe, Yunseon
1
Chowdhury, Rafi M. M. I.
1
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European journal of marketing
International journal of consumer studies
International journal of hospitality management
Journal of business research : JBR
197
The journal of brand management : an international journal
164
The journal of product & brand management
156
Journal of retailing and consumer services
103
Asia Pacific journal of marketing and logistics
45
European journal of marketing : EJM
44
Psychology & marketing
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
32
Journal of marketing communications
28
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
Journal of international consumer marketing
25
Journal of strategic marketing
24
Cogent business & management
23
International marketing review
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of the Academy of Marketing Science
21
Journal of global marketing
20
Journal of hospitality marketing & management
20
Journal of marketing
19
Journal of promotion management : innovations in planning and applied research
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of promotion management : JPM
18
Journal of fashion marketing and management
17
Journal of international marketing
17
The IUP journal of brand management : IJBRM
16
Young consumers : insight and ideas for responsible marketers
16
Global business review
15
International journal of advertising : the quarterly review of marketing communications
15
International journal of contemporary hospitality management
15
Journal of Islamic marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : MM
15
Qualitative market research : an international journal
15
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ECONIS (ZBW)
80
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1
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
4
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
5
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
6
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
7
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
8
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
9
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
10
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
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