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subject:"Brand"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of hospitality management"
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Search: subject_exact:"Markenidentität"
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Brand
Brand image
166
Markenimage
166
Consumer behaviour
136
Konsumentenverhalten
136
Brand management
133
Markenführung
133
Markenartikel
70
Beziehungsmarketing
51
Relationship marketing
51
Gastronomie
25
Restaurant industry
25
Hotel industry
21
Hotellerie
21
Customer satisfaction
20
Kundenzufriedenheit
20
Advertising effects
16
Internet marketing
16
Online-Marketing
16
Werbewirkung
16
Brand equity
15
Brand loyalty
15
Confidence
15
Social Web
15
Social web
15
Vertrauen
15
Luxury goods
13
Luxusgüter
13
Viral marketing
13
Virales Marketing
13
Emotion
12
Personality psychology
12
Persönlichkeitspsychologie
12
Dienstleistungsqualität
11
Markentreue
11
Perception
11
Service quality
11
Wahrnehmung
11
Corporate Social Responsibility
10
Corporate social responsibility
10
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4
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Article
72
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72
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72
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English
72
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Borges, Ana Pinto
2
Brandão, Amélia Maria Pinto da Cunha
2
Fetscherin, Marc
2
Han, Heesup
2
Hwang, Jinsoo
2
King, Ceridwyn
2
Rodrigues, Paula Cristina Lopes
2
Song, Hak-jun
2
Sousa, Ana
2
Abraham, Mathew
1
Antonides, Gerrit
1
Arli, Denni
1
Arnas, Yaşare Aktaş
1
Arnold, Todd
1
Aro, Kaisa
1
Arora, Vibha
1
Aziz, Rahila
1
Balabanis, George
1
Bang, Nguyen
1
Barbosa, Isabel
1
Bernard, John C.
1
Bhanja, Nivedita
1
Bianchi, Constanza
1
Bosman, Magdalena J. C.
1
Brennan, Stacey M.
1
Brochado, Ana
1
Cacho-Elizondo, Silvia
1
Cai, Ruiying
1
Cakici, N. Meltem
1
Cayla, Julien
1
Chakrabarti, Somnath
1
Chang, Sue Ryung
1
Chi, Christina Geng-Qing
1
Choe, Ja Young
1
Choe, Yunseon
1
Chowdhury, Rafi M. M. I.
1
Chua, Bee-Lia
1
Colicev, Anatoli
1
Cova, Bernard
1
De Bruyn, Arnaud
1
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European journal of marketing
International journal of consumer studies
International journal of hospitality management
Journal of business research : JBR
187
The journal of brand management : an international journal
162
The journal of product & brand management
155
Journal of retailing and consumer services
92
European journal of marketing : EJM
43
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of marketing communications
28
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
Journal of international consumer marketing
24
Journal of strategic marketing
23
International marketing review
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of global marketing
20
Journal of marketing
19
Journal of the Academy of Marketing Science
19
Cogent business & management
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
The IUP journal of brand management : IJBRM
16
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Global business review
13
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ECONIS (ZBW)
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41
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
42
Ch-ch-changes : the geology of artist brand evolutions
Eagar, Toni
;
Lindridge, Andrew
;
Martin, Diane M.
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3617-3651
Persistent link: https://www.econbiz.de/10013457468
Saved in:
43
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
44
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
45
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
46
Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip
;
Wright, Malcolm
;
Feetham, Pamela
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
Saved in:
47
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
48
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
49
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
50
Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495122
Saved in:
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