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subject:"Brand"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Consumer behaviour
546
Konsumentenverhalten
545
Brand management
140
Markenführung
140
Brand image
130
Markenimage
130
Beziehungsmarketing
116
Relationship marketing
116
Markenartikel
76
Customer satisfaction
73
Kundenzufriedenheit
73
Dienstleistungsqualität
45
Service quality
45
Einzelhandel
44
Retail trade
44
Marketing management
42
Marketingmanagement
42
Advertising effects
40
Werbewirkung
40
Emotion
39
Social Web
39
Social web
39
Internet marketing
37
Viral marketing
37
Virales Marketing
37
Online-Marketing
36
Advertising
29
Personality psychology
29
Persönlichkeitspsychologie
29
Online retailing
28
Online-Handel
28
Werbung
28
Preismanagement
22
Pricing strategy
22
Confidence
21
Vertrauen
21
Großbritannien
20
United Kingdom
20
Brand loyalty
19
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76
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Japutra, Arnold
3
Simkin, Lyndon
3
Bang, Nguyen
2
Grohmann, Bianca
2
Johnson, Lester W.
2
Lee, Wai Jin
2
Manoli, Argyro Elisavet
2
O'Cass, Aron
2
Sok, Phyra
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Alpert, Frank
1
Andrews, Lynda
1
Bendixen, Michael
1
Bergami, Massimo
1
Biraghi, Silvia
1
Birgelen, Marcel van
1
Bodet, Guillaume
1
Bowden, Jana
1
Brown, Mark
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Burt, Steven
1
Canniford, Robin
1
Casidy, Riza
1
Chan, Anthony
1
Chang, Chia-chi
1
Chen, Chia-yi
1
Choudhury, Musfiq Mannan
1
Chu, Po-young
1
Cioppi, Marco
1
Collins, Alan M.
1
Confos, Nicolla
1
Cronin, James Martin
1
Curina, Ilaria
1
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1
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European journal of marketing : EJM
Journal of strategic marketing
Journal of business research : JBR
233
The journal of brand management : an international journal
190
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing intelligence & planning
35
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
International marketing review
23
Journal of marketing
23
Journal of promotion management : JPM
23
Journal of retailing
23
Cogent business & management
22
European journal of marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of market research
19
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
Young consumers : insight and ideas for responsible marketers
19
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ECONIS (ZBW)
76
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
7
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
8
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
9
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
10
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
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