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subject:"Brand"
~isPartOf:"International journal of advertising : the review of marketing communications"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand
Consumer behaviour
186
Konsumentenverhalten
186
Advertising effects
126
Werbewirkung
126
Advertising
109
Werbung
109
Internet marketing
65
Online-Marketing
65
Brand management
54
Markenführung
54
Social Web
43
Social web
43
Brand image
35
Markenimage
35
Markenartikel
21
Emotion
17
Luxury goods
17
Luxusgüter
17
Viral marketing
16
Virales Marketing
16
persuasion knowledge
16
advertising
15
Marketing management
13
Marketingmanagement
13
Personality psychology
13
Persönlichkeitspsychologie
13
Psychology of advertising
13
Werbepsychologie
13
social media
12
Cognition
11
Kognition
11
Perception
11
Wahrnehmung
11
Public relations
10
Öffentlichkeitsarbeit
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Product Placement
9
Product placement
9
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19
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2
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Article
20
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
21
Aufsatzsammlung
1
Language
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English
21
Author
All
Ko, Eunju
3
Ang, Lawrence
1
Balasubramanian, Siva Kumar
1
Bock, Dora
1
Boerman, Sophie C.
1
Breberina, Jovica
1
Cao, Yue
1
Carter, Erin Percival
1
Choi, Yung Kyun
1
Eguro, Yuka
1
Garaus, Marion
1
Girschick, Alexander
1
Gistri, Giacomo
1
Hong, Cheng
1
Kamleitner, Bernadette
1
Kim, Hye-yŏng
1
Kim, Mikyoung
1
Kim, Sojung
1
Kim, Taeyeon
1
Li, Guoxin
1
Liu, Honglei
1
Lou, Chen
1
Lu, Bo
1
Luk, Ka Yi
1
Marckhgott, Eva
1
McCullough, Heath
1
McGraw, A. Peter
1
Milfeld, Tyler
1
Müller, Céline M.
1
Narisawa, Taichi
1
Nomura, Naoki
1
Ono, Akinori
1
Pittman, Matthew
1
Rosendo-Rios, Veronica
1
Sato, Takaya
1
Sato, Yuna
1
Shibamoto, Yuta
1
Shukla, Paurav
1
Singh, Camille
1
Song, Sanga
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
225
The journal of brand management : an international journal
185
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
The journal of consumer marketing
35
Marketing letters : a journal of research in marketing
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
Global business review
17
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ECONIS (ZBW)
21
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1
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
3
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
4
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
5
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
6
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
7
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
8
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
9
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
10
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
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