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subject:"Brand"
~person:"Hyun, Sunghyup Sean"
~person:"Ko, Eunju"
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Brand image
36
Markenimage
36
Brand management
27
Markenführung
27
Consumer behaviour
26
Konsumentenverhalten
26
Relationship marketing
21
Markenartikel
13
Luxury goods
7
Luxusgüter
7
Brand loyalty
6
Customer satisfaction
6
Kundenzufriedenheit
6
Marketing management
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Marketingmanagement
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Hotel industry
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Hotellerie
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Südkorea
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4
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27
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Hyun, Sunghyup Sean
Ko, Eunju
Šerić, Maja
Loureiro, Sandra Maria Correia
17
Sarkar, Abhigyan
17
Japutra, Arnold
16
Diamantopoulos, Adamantios
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Han, Heesup
13
Keller, Kevin Lane
13
Khan, Imran
13
Phau, Ian
13
Ekinci, Yuksel
12
Gil Saura, Irene
12
Guzman, Francisco
12
Kumar, Vikas
12
Rahman, Zillur
12
Fetscherin, Marc
11
Melewar, T. C.
11
Usman, Osly
11
Dawes, John
10
Khamitov, Mansur
10
King, Ceridwyn
10
Sreejesh, S.
10
Baumgarth, Carsten
9
Brodie, Roderick J.
9
Burmann, Christoph
9
De Chernatony, Leslie
9
Gunasti, Kunter
9
MacInnis, Deborah J.
9
Romaniuk, Jenni
9
Sattler, Henrik
9
Veloutsou, Cleopatra
9
Aaker, Jennifer
8
Augusto, Mário Gomes
8
Bruhn, Manfred
8
Foroudi, Pantea
8
Gupta, Suraksha
8
Gutjahr, Gert
8
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International journal of hospitality management
4
Journal of travel and tourism marketing
4
Journal of business research : JBR
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of hospitality marketing & management
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
27
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
6
Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435868
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
Saved in:
9
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
10
Customers' relationships leading to brand tribalism and tribe behavioral intentions
Jeong, Ji Youn
;
Hwang, Jinsoo
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293866
Saved in:
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