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subject:"Brand image"
~accessRights:"restricted"
~subject:"Hotellerie"
~subject:"Internet marketing"
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Brand image
Hotellerie
Internet marketing
Luxury goods
1,285
Luxusgüter
1,285
Consumer behaviour
817
Konsumentenverhalten
817
Brand management
492
Markenführung
492
Markenimage
241
Markenartikel
232
Brand
231
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204
Fashion
202
Luxury
138
Online-Marketing
128
Social Web
113
Social web
113
Hotel industry
87
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87
Beziehungsmarketing
83
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83
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80
Marketingmanagement
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76
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Bekleidungsindustrie
56
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56
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56
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Clothing industry
51
luxury
47
Nachhaltige Entwicklung
46
Sustainable development
46
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Ko, Eunju
8
Phau, Ian
7
Park, Jungkun
6
Ozuem, Wilson
5
Valette-Florence, Pierre
5
Aiello, Gaetano
4
Jain, Varsha
4
Seo, Yuri
4
Ahn, Jiseon
3
Amatulli, Cesare
3
Atwal, Glyn
3
Back, Ki-Joon
3
Cui, Annie Peng
3
Filieri, Raffaele
3
Heine, Klaus
3
Hudders, Liselot
3
Hyun, Hyowon
3
Hyun, Sunghyup Sean
3
Jain, Sheetal
3
Kim, Hye-yŏng
3
Mosca, Fabrizio
3
Paul, Justin
3
Powell, Shaun M.
3
Purohit, Sonal
3
Ranfagni, Silvia
3
Schultz, Don E.
3
Shimul, Anwar Sadat
3
Shin, Hyunju
3
Thaichon, Park
3
Yang, Wan
3
Yoon, Sukki
3
Aeberhard, Marc
2
Ahmad, Amna
2
Azemi, Yllka
2
Bashir, Irfan
2
Baudier, Patricia
2
Bazi, Saleh
2
Bian, Xuemei
2
Boissieu, Élodie de
2
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Peter Lang GmbH
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Journal of business research : JBR
60
Journal of retailing and consumer services
27
The journal of brand management : an international journal
24
International journal of hospitality management
20
Journal of fashion marketing and management
15
The journal of product & brand management
15
International journal of contemporary hospitality management
10
The Cornell hospitality quarterly
9
Journal of global fashion marketing : JGfM
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
Tourism management perspectives : TMP
7
Journal of hospitality marketing & management
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
European journal of marketing
4
Global marketing strategies for the promotion of luxury goods
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of revenue and pricing management
4
Springer eBook Collection
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing communications
3
Services marketing quarterly
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Business strategy and the environment
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of management and decision making : IJMDM
2
International journal of market research
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
International marketing review
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
Journal of customer behaviour
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ECONIS (ZBW)
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
3
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
4
Vegan luxury for non-vegan consumers : impacts on brand trust and attitude towards the firm
Lee Park, Camila
;
Fracarolli Nunes, Mauro
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462280
Saved in:
5
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
7
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
8
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
9
Hotel management schemes : liminal protean pathways derived from acting as lifeguards in Gulf luxury resorts
Dutt, Christopher S.
;
Ryan, Chris
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 713-729
Persistent link: https://www.econbiz.de/10014483764
Saved in:
10
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
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