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subject:"Brand image"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Werbung"
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Search: subject_exact:"Markenidentität"
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Brand image
Werbung
Markenimage
158
Brand management
89
Markenführung
89
Consumer behaviour
88
Konsumentenverhalten
88
Tourism marketing
55
Tourismusmarketing
55
Destination management
47
Destinationsmanagement
47
Advertising effects
39
Werbewirkung
39
Holiday behaviour
37
Urlaubsverhalten
37
Brand
31
Markenartikel
31
Designation of origin
30
Herkunftsbezeichnung
30
destination image
27
Beziehungsmarketing
24
Relationship marketing
24
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24
Tourismusregion
24
Advertising
21
Internet marketing
21
Online-Marketing
21
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20
Social web
20
Tourism
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Tourismus
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Customer satisfaction
12
Kundenzufriedenheit
12
Marketing management
12
Marketingmanagement
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Viral marketing
12
Virales Marketing
12
Emotion
11
brand attitude
11
social media
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158
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158
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English
158
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Stylidis, Dimitrios
4
Stepchenkova, Svetlana
3
Al Shurideh, Muhammad
2
Anabila, Peter
2
Assaf, A. Georges
2
Assaker, Guy
2
Chrysochou, Polymeros
2
Dolnicar, Sara
2
Gnoth, Juergen
2
Ju, Ilyoung
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Hany
2
Kim, Soojin
2
King, Ceridwyn
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Lee, Jaejin
2
Li, Mimi
2
Li, Xiang
2
Muehling, Darrel D.
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Perdue, Richard R.
2
Petrick, James F.
2
Reichel, Arie
2
Rita, Paulo
2
Schultz, Don E.
2
Shin, Hakseung
2
So, Kevin Kam Fung
2
Srivastava, R. K.
2
Tung, Vincent Wing Sun
2
Um, Nam-Hyun
2
Wang, Ying
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
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Journal of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
SpringerLink / Bücher
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
158
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
3
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
4
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
5
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
6
Perceiving destination through animated gifs : a mixed method design for multifaceted image assessment
Li, Huahua
;
Li, Mimi
;
Lin, Guyang
;
Zhang, Hanqin Qiu
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 154-175
Persistent link: https://www.econbiz.de/10014245294
Saved in:
7
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
8
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
9
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
10
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
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