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subject:"Brand image"
~language:"eng"
~subject:"International marketing"
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Brand image
International marketing
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2,594
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971
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970
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836
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Diamantopoulos, Adamantios
13
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9
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7
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7
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7
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6
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International marketing review
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Tourism management : research, policies, practice
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Journal of international consumer marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of global marketing
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Asia Pacific journal of marketing and logistics
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism management perspectives : TMP
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Journal of retailing and consumer services
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The journal of product & brand management
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Journal of international marketing
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International business review : the official journal of the European International Business Academy
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
The journal of consumer marketing
11
Journal of vacation marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of vacation marketing : an international journal
9
Marketing intelligence & planning
9
The journal of brand management : an international journal
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Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
Journal of Islamic marketing
6
Journal of fashion marketing and management
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Journal of hospitality marketing & management
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Journal of promotion management : JPM
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Tourism and hospitality research : THR
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Tourism review
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International journal of emerging markets
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International journal of leisure and tourism marketing : IJLTM
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International journal of wine business research : IJWBR
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Journal of Asian finance, economics and business : JAFEB
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Journal of euromarketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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The service industries journal
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Corporate reputation review : an international journal
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Country of origin effect : looking back and moving forward
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ECONIS (ZBW)
892
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61
Country of origin of manufacture : perceived image and its competitive advantage with a focus on the Indian apparel sector
Garg, Aastha
;
Mathew, Sibichan K.
- In:
International journal of Indian culture and business …
30
(
2023
)
3
,
pp. 385-397
Persistent link: https://www.econbiz.de/10014443682
Saved in:
62
Antecedents influence choosing tourism destination post-COVID-19 : young people case
Minh T. H. Le
;
Dat Phung
;
Mai Quynh Vu
;
Phung Diep
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2241-2256
Persistent link: https://www.econbiz.de/10014446366
Saved in:
63
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
64
How consumer uncertainty intervene country of origin image and consumer purchase intention? : the moderating role of brand image
Islam, Talat
;
Hussain, Mawra
- In:
International journal of emerging markets
18
(
2023
)
11
,
pp. 5049-5067
Persistent link: https://www.econbiz.de/10014458466
Saved in:
65
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
66
How foreign social media influencers help shape destination country's tourism image : the case of South Korea's tourism image in France : research note
Lorgeoux, Camille
;
Divakaran, Pradeep Kumar Ponnamma
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
2
,
pp. 337-347
Persistent link: https://www.econbiz.de/10014423460
Saved in:
67
Can destination image be ascertained from social media? : an examination of Twitter hashtags
Nautiyal, Rajesh
;
Albrecht, Julia N.
;
Carr, Anna
- In:
Tourism and hospitality research : THR
23
(
2023
)
4
,
pp. 578-593
Persistent link: https://www.econbiz.de/10014382399
Saved in:
68
Investigating the impact of consumers' patriotism and ethnocentrism on purchase intention : moderating role of consumer guilt and animosity
Mishra, Sita
;
Shukla, Yupal
;
Malhotra, Gunjan
;
Arora, Vibha
- In:
International business review : the official journal of …
32
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014373664
Saved in:
69
Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat
;
Karatepe, Osman M.
;
Cavusgil, S. Tamer
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
Saved in:
70
Destination stereotypes : a phenomenon of destination image
Karri, Venkata Rohan Sharma
;
Dogra, Jeet
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1290-1308
Persistent link: https://www.econbiz.de/10014364010
Saved in:
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