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subject:"Brand image"
~person:"Ali, Sulaiman Muhammad"
~person:"Brunninge, Olof"
~person:"Burghausen, Mario"
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Brand image
Brand architecture
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7
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Ali, Sulaiman Muhammad
Brunninge, Olof
Burghausen, Mario
Hakenes, Hendrik
4
Peitz, Martin
4
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3
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2
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The journal of brand management : an international journal
3
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate communications : an international journal
1
Foundations of corporate heritage
1
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1
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
2
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
3
Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof
- In:
Foundations of corporate heritage
,
(pp. 259-271)
.
2017
Persistent link: https://www.econbiz.de/10011656857
Saved in:
4
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
5
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
6
The dual opening to brand heritage in family businesses
Blombeck, Anna
;
Brunninge, Olof
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
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