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subject:"Brand image"
~person:"Chadwick, Simon"
~person:"Ferrand, Alain"
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Brand image
Sportmarketing
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Sports marketing
19
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8
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7
Markenführung
7
Markenimage
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Chadwick, Simon
Ferrand, Alain
Heere, Bob
7
Ballouli, Khalid
5
Biscaia, Rui
5
Burmann, Christoph
5
Grohs, Reinhard
5
Ko, Yong Jae
5
Kunkel, Thilo
5
Schade, Michael
5
Calabuig Moreno, Ferran
4
Chanavat, Nicolas
4
Shuv-Ami, Avichai
4
Wear, Henry
4
Williams, Antonio S.
4
Ahn, Taesoo
3
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3
Baker, Thomas A., III.
3
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3
Byon, Kevin K.
3
Hahm, Jeeyeon
3
Hill, Brad
3
Kaplanidou, Kyriaki
3
Martinent, Guillaume
3
Parganas, Petros
3
Pedersen, Paul M.
3
Reisinger, Heribert
3
Tasci, Asli DA
3
Vrontis, Demetris
3
Yousaf, Anish
3
Alguacil, Mario
2
Amiry, Mojtaba
2
Anagnostopoulos, Christos
2
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2
Bernthal, Matthew J.
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2
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2
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European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
The journal of brand management : an international journal
1
The marketing review
1
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1
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
2
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
3
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
4
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
5
Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
Saved in:
6
Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
Saved in:
7
Sportswear identification, distinctive design and manufacturer logos : issues from the front line
Chadwick, Simon
;
Walters, Geoff
- In:
The marketing review
9
(
2009
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10003819098
Saved in:
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