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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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The IUP journal of brand management : IJBRM
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The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang
;
Le Tan Buu
;
Nguyen Van Hien
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 385-400
Persistent link: https://www.econbiz.de/10012287136
Saved in:
2
The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh
;
Ladeira, Rodrigo
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
7
,
pp. 734-753
Persistent link: https://www.econbiz.de/10012243621
Saved in:
3
Conflict culture and conflict management in consumption communities
Husemann, Katharina C.
;
Ladstaetter, Florian
;
Luedicke, …
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 265-284
Persistent link: https://www.econbiz.de/10010527168
Saved in:
4
The influence of brand association on customer preference : a study on branded carbonated soft drinks
Elangeswaran, Sajiththa
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10010385828
Saved in:
5
Perceptions and buyer behavior towards private-label colas : an exploratory study to understand the views of the store managers of United Kingdom
Chakraborty, Samrat
- In:
The IUP journal of marketing management : IJMM
10
(
2011
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10009237021
Saved in:
6
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier
;
Lombart, Cindy
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
Saved in:
7
Von Selbstdarstellern und Gesundheitstrinkern : das Phänomen Bionade unter der Lupe
Willmann, Bettina
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
6
,
pp. 24-26
Persistent link: https://www.econbiz.de/10003605104
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