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subject:"Brand image"
~type_genre:"Case study"
~type_genre:"Sammelwerk"
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Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
1
Engaging consumers through branded entertainment and convergent media
1
International journal of sports marketing & sponsorship
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Psychology & marketing
1
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1
Branded : branding in sport business
Lee, Jason W.
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011672325
Saved in:
2
Influence of the virtual brand community in sports sponsorship
Dos Santos, Manuel Alsono
;
Calabuig Moreno, Ferran
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
Saved in:
3
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
4
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
5
Identitätsorientierte Markenführung im Fußball : eine empirische Imageanalyse am Beispiel des MSV Duisburg
Kollmann, Tobias
;
Karczewski, Marvin
;
Brune, Matthias
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009153550
Saved in:
6
Global success in sport: the effective marketing and branding of the UEFA Champions League
Holt, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003678072
Saved in:
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