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subject:"Brand management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Celebrity endorsement"
~subject:"Market share"
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Search: subject_exact:"Advertising response"
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Brand management
Celebrity endorsement
Market share
Advertising effects
63
Werbewirkung
63
Consumer behaviour
38
Konsumentenverhalten
38
Advertising
24
Werbung
24
Internet marketing
23
Online-Marketing
23
advertising
11
Markenführung
8
Feldforschung
7
Field research
7
Experiment
6
Market research
6
Marktforschung
6
Brand image
5
Distribution channel
5
Emotion
5
Markenimage
5
Sales promotion
5
Search engine
5
Suchmaschine
5
Verkaufsförderung
5
Vertriebsweg
5
online advertising
5
Online retailing
4
Online-Handel
4
Perception
4
Wahrnehmung
4
field experiments
4
Direct marketing
3
Direktmarketing
3
E-commerce
3
Electronic Commerce
3
Fernsehwerbung
3
Internet
3
Marketing management
3
Marketingmanagement
3
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12
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English
12
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Aribarg, Anocha
1
Arora, Neeraj
1
Bijmolt, Tammo H. A.
1
Bonfrer, Andre
1
Briesch, Richard A.
1
Broekhuizen, Thijs L. J.
1
Chen, Xinlei
1
Cian, Luca
1
Danaher, Peter J.
1
Delre, Sebastiano A.
1
Derdenger, Timothy P.
1
Dhar, Sanjay
1
Draganska, Michaela
1
Elder, Ryan S.
1
Han, Jeanie
1
Hartmann, Wesley R.
1
Janiszewski, Chris A.
1
King, Dan
1
Krishna, Aradhna
1
LeBoeuf, Robyn A.
1
Li, Hui
1
Luo, Lan
1
Mason, Charlotte H.
1
Nielsen, Jesper H.
1
Park, C. Whan
1
Pieters, Rik
1
Sethuraman, Raj
1
Shapiro, Stewart A.
1
Simmons, Joseph P.
1
Srinivasan, Kannan
1
Stanglein, Gena
1
Tellis, Gerard J.
1
Wedel, Michel
1
Zhang, Jie
1
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Journal of marketing research : JMR
Journal of business research : JBR
52
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
44
International journal of advertising : the quarterly review of marketing communications
37
Journal of promotion management : JPM
36
Psychology & marketing
36
The journal of product & brand management
34
Journal of advertising research
26
Journal of promotion management : innovations in planning and applied research
26
The journal of brand management : an international journal
25
Journal of retailing and consumer services
22
International journal of internet marketing and advertising : IJIMA
18
Marketing letters : a journal of research in marketing
17
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of sports marketing & sponsorship
15
Journal of advertising : official publication of the American Academy of Advertising
13
Marketing intelligence & planning
13
Journal of global marketing
12
Asia Pacific journal of marketing and logistics
11
European journal of marketing : EJM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
International journal of hospitality management
8
Journal of current issues and research in advertising
8
Journal of international consumer marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Young consumers : insight and ideas for responsible marketers
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Journal of marketing management : MM
7
Springer eBook Collection / Business and Economics
7
European journal of marketing
6
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ECONIS (ZBW)
12
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1
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
2
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
3
This logo moves me : dynamic imagery from static images
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
Saved in:
4
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
5
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
6
The sources and consequences of the fluent processing of numbers
King, Dan
;
Janiszewski, Chris A.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 327-341
Persistent link: https://www.econbiz.de/10008988444
Saved in:
7
Branding alters attitude functions and reduces the advantage of function-matching persuasive appeals
LeBoeuf, Robyn A.
;
Simmons, Joseph P.
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 348-360
Persistent link: https://www.econbiz.de/10003965483
Saved in:
8
Emotionality and semantic onsets : exploring orienting attention responses in advertising
Nielsen, Jesper H.
;
Shapiro, Stewart A.
;
Mason, Charlotte H.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1138-1150
Persistent link: https://www.econbiz.de/10008796505
Saved in:
9
Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan
;
Chen, Xinlei
;
Han, Jeanie
;
Park, C. Whan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515
Saved in:
10
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
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