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subject:"Brand management"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Tourism management : research, policies, practice"
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Brand management
Emotion
110
Consumer behaviour
55
Konsumentenverhalten
55
Tourism
33
Tourismus
33
Holiday behaviour
27
Urlaubsverhalten
27
Tourism industry
23
Tourismuswirtschaft
23
Customer satisfaction
14
Kundenzufriedenheit
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Beziehungsmarketing
13
Personality psychology
13
Persönlichkeitspsychologie
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Relationship marketing
13
Social Web
13
Social web
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Emotions
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Markenführung
11
Tourism marketing
10
Tourismusmarketing
10
Cognition
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Kognition
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Big event
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Brand image
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Großveranstaltung
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Advertising effects
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Destination management
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Destinationsmanagement
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Experiment
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Hotel industry
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Hotellerie
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Job satisfaction
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Aro, Kaisa
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Casidy, Riza
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1
Chien, Wei-Chun
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Feng, Wenting
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Filieri, Raffaele
1
He, Mang
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Hsu, Ya-Hui
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Hudson, Rupert
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1
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Roth, Martin S.
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Saraniemi, Saila
1
Shah, Arunima
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Shimul, Anwar Sadat
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Suk Ha, Grace Chan
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Suomi, Kati
1
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Marketing intelligence & planning
Tourism management : research, policies, practice
The journal of brand management : an international journal
40
The journal of product & brand management
31
Journal of business research : JBR
29
Journal of retailing and consumer services
15
International journal of hospitality management
13
Journal of promotion management : innovations in planning and applied research
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing letters : a journal of research in marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
International journal of market research
7
Cogent business & management
6
The service industries journal
6
European journal of marketing
5
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Journal of marketing communications
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of strategic marketing
5
Psychology & marketing
5
Qualitative market research : an international journal
5
Global business review
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of hospitality marketing & management
4
Journal of marketing for higher education
4
Journal of travel and tourism marketing
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
International journal of sport management and marketing : IJSMM
3
International journal of technology marketing : IJTMkt
3
Journal of consumer marketing
3
Journal of customer behaviour
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
11
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11
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1
The effects of brand positioning (underdog vs top dog) and comparative advertising
Lee, Hsiang-Ming
;
Hsu, Ya-Hui
;
Chen, Tsai
;
Lo, Wei-Yuan
; …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 459-480
Persistent link: https://www.econbiz.de/10015056880
Saved in:
2
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
3
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
5
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
6
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
7
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
8
A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony
;
Xu, Shi
;
Suk Ha, Grace Chan
;
He, Mang
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
Saved in:
9
Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa
;
Suomi, Kati
;
Saraniemi, Saila
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Saved in:
10
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
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