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subject:"Brand management"
~isPartOf:"Psychology & marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Psychology of advertising
51
Werbepsychologie
51
Advertising effects
24
Werbewirkung
24
Consumer behaviour
18
Konsumentenverhalten
18
USA
9
United States
9
Advertising
6
Brand image
6
Experiment
6
Markenimage
6
Werbung
6
Celebrity endorsement
5
Celebrity-Werbung
5
Marketing management
5
Marketingmanagement
5
Brand
4
Markenartikel
4
Markenführung
4
Perception
4
Wahrnehmung
4
Frauen
3
Social Marketing
3
Social marketing
3
Women
3
advertising
3
Computerspiel
2
Consumer attitudes
2
Consumer motivation
2
Consumer preferences
2
Deutschland
2
Elderly people
2
Germany
2
Großbritannien
2
International marketing
2
Internationales Marketing
2
Kaufmotiv
2
Konsumentenpräferenzen
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Aufsatz in Zeitschrift
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English
4
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Bontekoe, Fenna
1
Cornwell, T. Bettina
1
DelVecchio, Devon
1
Deska, Jason C.
1
Hingston, Sean T.
1
Hugenberg, Kurt
1
Ingendahl, Moritz
1
McAlister, Anna R.
1
Mädche, Alexander
1
Rompay, Thomas J. L. van
1
Stenstrom, Eric P.
1
Tanja-Dijkstra, Karin
1
Vogel, Tobias
1
Vries, Peter W. de
1
Walker, Ryan J.
1
Wänke, Michaela
1
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Psychology & marketing
International journal of advertising : the review of marketing communications
5
The journal of brand management : an international journal
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Administrative Sciences : open access journal
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of hospitality management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management analytics
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
1
Marketing : ZFP ; journal of research and management
1
Revue Gestion 2000 : management & prospective
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
3
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
4
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
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