Children's brand symbolism understanding : links to theory of mind and executive functioning
Year of publication: |
2010
|
---|---|
Authors: | McAlister, Anna R. ; Cornwell, T. Bettina |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 3, p. 203-228
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Kinder | Children | Australien | Australia |
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