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subject:"Brand management"
~isPartOf:"Psychology & marketing"
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Brand management
Fashion
11
Mode
11
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
4
Luxury goods
4
Luxusgüter
4
Markenimage
4
Jugendliche
3
Markenführung
3
Youth
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Frauen
2
USA
2
United States
2
Women
2
Bekleidung
1
Brand
1
Brand equity
1
CSR
1
Clothing
1
Consumer boycott
1
Consumption
1
Game theory
1
Gesellschaft
1
Großbritannien
1
Innovation adoption
1
Innovationsakzeptanz
1
Interdependent preferences
1
Internet
1
Junge Erwachsene
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Konsum
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Konsumentenboykott
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Kuwait
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Markenartikel
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Akrout, Houcine
1
Kwon, Ohbyung
1
Mrad, Mona
1
Pham, Mélanie
1
Sohn, Kwonsang
1
Sung, Eunyoung
1
Valette-Florence, Pierre
1
Vigneron, Franck
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Woodside, Arch G.
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Psychology & marketing
Journal of fashion marketing and management
44
Journal of retailing and consumer services
22
Journal of global fashion marketing : JGfM
18
Journal of business research : JBR
14
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of retail & distribution management
5
Cogent business & management
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
European retail research
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Global marketing strategies for the promotion of luxury goods
2
International journal of consumer studies
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
Journal of international consumer marketing
2
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ECONIS (ZBW)
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1
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
3
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
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