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subject:"Brand management"
~person:"Baxter, Stacey M."
~person:"Bellman, Steven"
~subject:"Consumer behaviour"
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Search: subject_exact:"Advertising response"
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Brand management
Consumer behaviour
Advertising effects
27
Werbewirkung
27
Konsumentenverhalten
14
Advertising
12
Fernsehwerbung
12
Television advertising
12
Werbung
11
Internet marketing
10
Online-Marketing
10
Markenführung
8
Brand image
6
Markenimage
6
Experiment
4
Perception
4
Wahrnehmung
4
Brand
3
Markenartikel
3
Biometrics
2
Biometrie
2
Celebrity endorsement
2
Celebrity-Werbung
2
Children
2
Eye-tracking
2
Fernsehen
2
Interactive media
2
Interaktive Medien
2
Kinder
2
Media usage
2
Mediennutzung
2
Priming
2
Recall
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Target group
2
Television
2
USA
2
United States
2
Video advertising
2
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advertising
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English
15
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Baxter, Stacey M.
Bellman, Steven
Pelsmacker, Patrick de
26
Gierl, Heribert
25
Dens, Nathalie
23
Septianto, Felix
23
Esch, Franz-Rudolf
19
Diehl, Sandra
16
Huber, Frank
15
Bauer, Hans H.
14
Pauwels, Koen
14
Matthes, Jörg
12
Muehling, Darrel D.
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Reijmersdal, Eva A. van
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Stafford, Marla Royne
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
10
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Romaniuk, Jenni
9
Rosengren, Sara
9
Terlutter, Ralf
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Jang, Soocheong
8
Klapper, Daniel
8
Meyer, Frederik
8
Sahni, Navdeep S.
8
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Journal of marketing communications
3
Journal of advertising research
2
The journal of brand management : an international journal
2
Australasian marketing journal
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
15
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
4
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
5
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
6
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
7
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
8
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
9
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
10
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
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