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subject:"Brand management"
~subject:"Wahrnehmung"
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Brand management
Wahrnehmung
Flavour
83
Aromastoff
81
Consumer behaviour
45
Konsumentenverhalten
45
Perception
20
Ladengestaltung
16
Store design
16
Marketing
13
Markenführung
12
Advertising effects
11
Marketing management
11
Marketingmanagement
11
Werbewirkung
11
Einzelhandel
10
Duftmarketing
9
Brand image
7
Duftstoff
7
Markenimage
7
Retail trade
7
Psychology of advertising
6
Theorie
6
Theory
6
Werbepsychologie
6
Deutschland
5
Event marketing
5
Event-Marketing
5
Germany
5
Product design
5
Produktgestaltung
5
Advertising music
4
Emotion
4
Ladengeschäft
4
Retail outlet
4
USA
4
United States
4
Werbemusik
4
scent
4
Advertising
3
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18
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9
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11
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11
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7
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7
Graue Literatur
4
Hochschulschrift
4
Non-commercial literature
4
Thesis
4
Arbeitspapier
1
Bibliografie enthalten
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Language
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German
16
English
11
Author
All
Rempel, Jan Eric
5
Hehn, Patrick
3
Esch, Franz-Rudolf
2
Kpossa, Monyédodo Régis
2
Lick, Erhard
2
Pfeffermann, Nicole
2
Stöhr, Anja
2
Adler, Susanne
1
Botelho, Delane
1
Buller, Violetta
1
Carnevale, Marina
1
Chen, Kuan-Nien
1
Ebster, Claus
1
Ferreira, Carlos
1
Gvili, Yaniv
1
Hadi, Rhonda
1
Isak, Karl
1
Jandrisits, Marlies
1
Krishna, Aradhna
1
König, Bettina
1
Levy, Shalom
1
Lichters, Marcel
1
Luca, Ramona de
1
Luna, David
1
Lwin, May O.
1
Meyer, Judith
1
Moraes, Caroline
1
Morrin, Maureen
1
Müller-Grünow, Robert
1
Pogacar, Ruth
1
Reimer, Anja
1
Rimkute, Justina
1
Sarstedt, Marko
1
Silberer, Günter
1
Teller, Christoph
1
Vaih-Baur, Christina
1
Yang, Li-Chun
1
Zwilling, Moty
1
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Marketing : ZFP ; journal of research and management
3
Journal of retailing and consumer services
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Beiträge zur Sensorik im Marketing
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Impulse für die Markenforschung und Markenführung
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marketing-Wissen
1
Schriftenreihe Handel und Marketing
1
Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
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ECONIS (ZBW)
27
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1
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de
;
Botelho, Delane
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10012586888
Saved in:
3
Visual merchandising of pastries in foodscapes : the influence of plate colours on consumers' flavour expectations and perceptions
Kpossa, Monyédodo Régis
;
Lick, Erhard
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012132294
Saved in:
4
Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel
;
Adler, Susanne
;
Sarstedt, Marko
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
4
,
pp. 22-34
Persistent link: https://www.econbiz.de/10012487267
Saved in:
5
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
6
Sensory expectations generated by colours of red wine labels
Lick, Erhard
;
König, Bettina
;
Kpossa, Monyédodo Régis
; …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 146-158
Persistent link: https://www.econbiz.de/10011729738
Saved in:
7
The effects of scent on consumer behaviour
Rimkute, Justina
;
Moraes, Caroline
;
Ferreira, Carlos
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011537836
Saved in:
8
Cosmetic scents by visual and olfactory senses versus purchase intention
Yang, Li-Chun
;
Chen, Kuan-Nien
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 125-143
Persistent link: https://www.econbiz.de/10010529566
Saved in:
9
The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
Saved in:
10
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
Saved in:
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