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subject:"Bundling strategy"
~isPartOf:"Journal of marketing"
~subject:"Electronic Commerce"
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Search: subject_exact:"B-to-B-Marke"
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Bundling strategy
Electronic Commerce
B-to-B-Marketing
32
Business-to-business marketing
32
Beziehungsmarketing
10
Lieferantenmanagement
10
Relationship marketing
10
Salespeople
10
Supplier relationship management
10
Verkaufspersonal
10
business-to-business marketing
9
Customer value
6
Kundenwert
6
Selling
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Verkauf
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Market segmentation
5
Marktsegmentierung
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Portfolio selection
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Portfolio-Management
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Marketing management
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Marketingmanagement
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sales management
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Agency theory
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Business network
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Corporate culture
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Customer acquisition
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Erfolgsfaktor
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Firm value
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Führungskräfte
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Innovation
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Innovation management
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Innovationsmanagement
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Kundengewinnung
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Leistungsbündel
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Managers
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Negotiations
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Performance measurement
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Performance-Messung
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Bornemann, Torsten
1
Chakravarty, Anindita
1
Colm, Laura
1
Grewal, Rajdeep
1
Kumar, Alok
1
Ordanini, Andrea
1
Reinartz, Werner J.
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Ulaga, Wolfgang
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
79
The journal of business & industrial marketing
31
Journal of business research : JBR
16
Journal of business-to-business marketing
8
SpringerLink / Bücher
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of the Academy of Marketing Science
4
Electronic markets : the international journal on networked business
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
International journal of networking and virtual organisations : IJNVO
3
Journal of customer behaviour
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
3
Research
3
The journal of services marketing
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Europäische Hochschulschriften / 5
2
Forum Marketing
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
International journal of electronic business
2
International journal of operations and quantitative management : IJOQM
2
International journal of services and operations management
2
Journal of internet commerce
2
Journal of personal selling & sales management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service management
2
Journal of service research
2
Marketing science
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
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ECONIS (ZBW)
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1
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
2
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
3
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
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