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subject:"Bundling strategy"
~subject:"Salespeople"
~subject:"Selling"
~type_genre:"Case study"
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Bundling strategy
Salespeople
Selling
B-to-B-Marketing
122
Business-to-business marketing
122
Deutschland
41
Germany
41
Business-to-Business-Marketing
25
Lieferantenmanagement
25
Supplier relationship management
25
Beziehungsmarketing
16
Relationship marketing
16
Business network
14
Unternehmensnetzwerk
14
Leistungsbündel
13
Theorie
12
Theory
12
Marketingmanagement
9
USA
9
United States
9
Brand management
8
E-commerce
8
Electronic Commerce
8
KMU
8
Markenführung
8
Marketing
8
SME
8
Großbritannien
7
Lieferkette
7
Market segmentation
7
Marketing management
7
Marktsegmentierung
7
Multinationales Unternehmen
7
Supply chain
7
United Kingdom
7
Verkaufspersonal
7
Transnational corporation
6
Vertrieb
6
Business model
5
Erfolgsfaktor
5
Geschäftsmodell
5
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Free
1
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Article
11
Book / Working Paper
10
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Case study
Article in journal
331
Aufsatz in Zeitschrift
331
Hochschulschrift
47
Aufsatz im Buch
46
Book section
46
Thesis
31
Fallstudie
21
Graue Literatur
21
Non-commercial literature
21
Collection of articles of several authors
11
Sammelwerk
11
Arbeitspapier
9
Working Paper
9
Bibliografie enthalten
8
Bibliography included
8
Lehrbuch
5
Ratgeber
5
Aufsatzsammlung
4
Guidebook
4
Conference paper
3
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3
Konferenzschrift
3
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3
Handbook
2
Handbuch
2
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1
Forschungsbericht
1
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1
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1
Übersichtsarbeit
1
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English
11
German
10
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Kowalkowski, Christian
3
Bertini, Marco
2
Tavassoli, Nader T.
2
Ahlert, Dieter
1
Braumann, Marlon
1
Bröker, Tillmann
1
Bösser, Tom
1
Davies, Iain A.
1
Davies, John
1
Finch, John H.
1
Geiger, Susi
1
Gleich, Ronald
1
Gu, Jia-Yan
1
Hohenschwert, Lena
1
Holt, Sue
1
Kawohl, Julian
1
Kes, Isabelle
1
Kes, Peter
1
Kindström, Daniel
1
Klitzke, Benjamin
1
Melchior, Elke-Maria
1
Nordigården, Daniel
1
Nordin, Fredrik
1
Plötner, Olaf
1
Rehme, Jakob
1
Reiff, Gerhard Willi
1
Reutter, Stefan
1
Ryals, Lynette J.
1
Schneckenburger, Timo
1
Spekman, Robert E.
1
Teichmann, Julia
1
Thurlow, Ian
1
Woisetschläger, David
1
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Verlag Dr. Kovač
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
The journal of business & industrial marketing
2
Context and semantics for knowledge management : technologies for personal productivity
1
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of customer behaviour
1
Linköping studies in science and technology
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Schriftenreihe Strategisches Management
1
Schriftenreihe innovatives Dienstleistungsmanagement
1
Transolve - Projektbericht
1
WHU on sales - research series
1
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ECONIS (ZBW)
21
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1
Conceptual foundations and case studies of salesforce compensation plans
Braumann, Marlon
-
2016
Persistent link: https://www.econbiz.de/10011523837
Saved in:
2
Launching new products with a direct sales force : a case study and grounded theory
Klitzke, Benjamin
-
2015
Persistent link: https://www.econbiz.de/10011579958
Saved in:
3
Organisationsstrukturen und Wissenstransfer bei Lösungsanbietern
Teichmann, Julia
-
2016
Persistent link: https://www.econbiz.de/10011439705
Saved in:
4
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
5
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
6
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
7
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
8
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
9
Salespeople's value creation roles in customer interaction : an empirical study
Hohenschwert, Lena
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10009664027
Saved in:
10
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
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