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subject:"Business-to-business marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Geschäftsmodell"
~subject:"Monopol"
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Search: subject_exact:"Marketing of solutions"
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Business-to-business marketing
Geschäftsmodell
Monopol
Bundling strategy
12
Leistungsbündel
12
Preismanagement
7
Pricing strategy
7
Theorie
6
Theory
6
Consumer behaviour
4
Konsumentenverhalten
4
Preisdifferenzierung
4
Price discrimination
4
Monopoly
3
bundling
3
Game theory
2
Spieltheorie
2
pricing
2
2002-2006
1
2003-2005
1
Airline
1
Asymmetric information
1
Asymmetrische Information
1
Breitbandkommunikation
1
Broadband communications
1
Canada
1
Concession
1
Customer analysis
1
Dauerhafte Konsumgüter
1
Demand
1
Digital goods
1
Digitale Güter
1
Distribution channel
1
Duopol
1
Duopoly
1
Durable goods
1
Fluggesellschaft
1
Hotel industry
1
Hotellerie
1
Internet
1
Internet-Auktion
1
Kanada
1
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English
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Basu, Amiya
1
Bhargava, Hemant K.
1
Kumar, Nanda S.
1
Moon, Jihwan
1
Shi, Qiaoni
1
Shugan, Steven M.
1
Vitharana, Padmal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of business research : JBR
11
International journal of production economics
10
The journal of business & industrial marketing
8
Research technology management : RTM
6
SpringerLink / Bücher
6
International journal of industrial organization
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
4
Journal of service management
4
Pricing tactics, strategies, and outcomes ; Vol. 2
4
Technological forecasting & social change : an international journal
4
The Rand journal of economics
4
CIE working paper series
3
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
3
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
3
European journal of operational research : EJOR
3
Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
3
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
3
International marketing review
3
Journal of business-to-business marketing
3
Journal of institutional and theoretical economics : JITE
3
Operations research
3
Service business
3
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
3
Springer eBook Collection
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
The Harvard John M. Olin discussion paper series
3
AIM Research working paper series
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Columbia economics discussion paper series / Department of Economics, Columbia University
2
DICE discussion paper
2
Discussion paper / Centre for Economic Policy Research
2
Economics letters
2
European management journal
2
European review of service economics and management
2
Europäische Hochschulschriften / 5
2
Forum Dienstleistungsmanagement
2
Harvard business review : HBR
2
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Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
2
Retailer-driven product bundling in a distribution channel
Bhargava, Hemant K.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 1014-1021
Persistent link: https://www.econbiz.de/10009702503
Saved in:
3
Impact of customer knowledge heterogeneity on bundling strategy
Basu, Amiya
;
Vitharana, Padmal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 792-801
Persistent link: https://www.econbiz.de/10003885076
Saved in:
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