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subject:"CAPM"
~subject:"Germany"
~subject:"Internationales Marketing"
~type_genre:"Fallstudie"
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Search: subject_exact:"Marktsegmentierung von Auslandsmärkten"
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Entrepreneurship marketing : principles and practice of SME marketing
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Donnie : the Donnie GmbH case study
Schlegelmilch, Bodo B.
;
Villanueva-Weinzierl, Gina
; …
-
2013
Persistent link: https://www.econbiz.de/10010437338
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2
Geschäftsmodellinnovationen für das mittlere Marktsegment : eine empirische Untersuchung deutschsprachiger Maschinenbauunternehmen in China
Albeck, Wolfgang
-
2016
Persistent link: https://www.econbiz.de/10011451277
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3
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
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4
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
5
International market selection in retailing : Metro Cash & Carry
Swoboda, Bernhard
;
Olejnik, Edith
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 329-340)
.
2011
Persistent link: https://www.econbiz.de/10009304628
Saved in:
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