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subject:"Celebrity endorsement"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"The journal of product & brand management"
~subject:"Deutschland"
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Search: subject_exact:"Testimonialwerbung"
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Celebrity endorsement
Deutschland
Celebrity-Werbung
21
Advertising effects
17
Werbewirkung
17
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
12
Markenimage
12
Brand management
10
Markenführung
10
Athletes
9
Sportler
9
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Sportmarketing
4
Sports marketing
4
Brand
3
Brand extension
3
Endorsement
3
Markenartikel
3
Markentransfer
3
Social media
3
Beziehungsmarketing
2
Brand engagement
2
Celebrities
2
Celebrity endorsements
2
E-commerce
2
Electronic Commerce
2
Human brands
2
India
2
Indien
2
Professional sports
2
Profisport
2
Relationship marketing
2
Advertising
1
Advertising contexts
1
Associative memory network model
1
Athlete celebrity
1
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21
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Kim, Taehee
2
Ko, Yong Jae
2
Arai, Akiko
1
Brigham, Christopher
1
Cai, Guoliang
1
Cambra-Fierro, Jesús
1
Castillo, Ernesto del
1
Centeno, Edgar
1
Chang, Kyungro
1
Chang, Yongwan
1
Chen, Chen-yueh
1
Crespo, Cátia Fernandes
1
Dwivedi, Abhishek
1
Ferreira, Alcina Gaspar
1
Halonen-Knight, Elina
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Hurmerinta, Leila
1
Jaikumar, Saravana
1
Jiang, Mengtian
1
Johnson, Lester W.
1
Kennedy, Eric
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Kok Wei Khong
1
Koo, Jakeun
1
Kowalczyk, Christine M.
1
Lee, Joon Sung
1
Lee, Jung-Gyo
1
Lin, Yi-hsiu
1
Liu, Lei
1
McDonald, Robert E.
1
Mendes, Cédric
1
Nisbett, Gwen S.
1
Osorio, María Lucila
1
Pansari, Anita
1
Park, Jaejin
1
Pounders, Kathrynn R.
1
Rifon, Nora J.
1
Roy, Subhadip
1
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International journal of sports marketing & sponsorship
The journal of product & brand management
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
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ECONIS (ZBW)
21
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1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
3
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
4
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
5
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
6
In search of fit or authenticity? : a product-type consumer decision in celebrity brand extensions
Osorio, María Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesús
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 841-853
Persistent link: https://www.econbiz.de/10013407559
Saved in:
7
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
8
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
9
We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
10
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
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