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subject:"China"
~accessRights:"restricted"
~subject:"Bestimmungslandprinzip"
~subject:"Brand origin"
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Search: subject_exact:"Ursprungslandprinzip"
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China
Bestimmungslandprinzip
Brand origin
Rules of origin
163
Ursprungsregeln
163
Designation of origin
128
Herkunftsbezeichnung
128
Consumer behaviour
104
Konsumentenverhalten
104
Brand image
82
Markenimage
82
Brand management
33
Country of origin
33
Markenführung
33
Brand
28
Markenartikel
27
country of origin
24
Handelspräferenzen
22
Trade preferences
22
International marketing
18
Internationales Marketing
17
Theorie
14
Theory
14
Multinationales Unternehmen
13
National culture
13
Nationalkultur
13
Welt
13
World
13
Country-of-origin
12
Transnational corporation
12
EU countries
11
EU-Staaten
11
Handelsabkommen
11
Trade agreement
11
USA
11
United States
10
Developing countries
8
Entwicklungsländer
8
Consumer ethnocentrism
7
Country image
7
Excise tax
7
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25
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Article
20
Book / Working Paper
4
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Article in journal
20
Aufsatz in Zeitschrift
20
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
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3
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1
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1
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English
24
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Fujiwara, Kenji
2
Andrianombonana, Haja Tiana Rakotondrainibe
1
Atwal, Glyn
1
Bartram, Timothy
1
Behrens, Kristian
1
Bertoli, Giuseppe
1
Bond, Stephen
1
Bonias, Dimitra
1
Cakici, N. Meltem
1
Cavanagh, Jillian
1
Chabowski, Brian R.
1
Checchinato, Francesca
1
Chen, Nan
1
Clancy, Richard
1
Comello, Maria Leonora Nori G.
1
Curran, Louise
1
Devereux, Michael P.
1
Dhamayantie, Endang
1
Disegna, Marta
1
Dowling, Peter J.
1
Eng, Teck Yong
1
Halteh, Pashaar
1
Hamilton, Jonathan H.
1
He, Jiaxun
1
Heine, Klaus
1
Hussain, Mawra
1
Islam, Talat
1
John, Joby
1
Kaufmann, Hans Rüdiger
1
Lee, Suman
1
Liu, Yulong
1
Lockwood, Ben
1
Loureiro, Sandra Maria Correia
1
McNeil, Nicola
1
Melewar, T. C.
1
Michelson, Grant
1
Mills, Adam J.
1
Ottaviano, Gianmarco I. P.
1
Ozdemir, Sena
1
Ramadania
1
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Discussion paper / Centre for Economic Policy Research
3
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Baltic journal of management
1
Edward Elgar E-Book Archive
1
FinanzArchiv : public finance analysis
1
Frontiers of business research in China : selected publications from Chinese universities
1
International journal of emerging markets
1
International marketing review
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of public economic theory
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Managing global transitions : international research journal
1
Marketing science
1
The international journal of human resource management
1
Thunderbird international business review
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ECONIS (ZBW)
24
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1
History and country-of-origin effects
Chen, Nan
;
Zhong, Zemin
- In:
Marketing science
43
(
2024
)
1
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014470136
Saved in:
2
How consumer uncertainty intervene country of origin image and consumer purchase intention? : the moderating role of brand image
Islam, Talat
;
Hussain, Mawra
- In:
International journal of emerging markets
18
(
2023
)
11
,
pp. 5049-5067
Persistent link: https://www.econbiz.de/10014458466
Saved in:
3
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
4
Knowledge structure in product- and brand origin-related research
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China
Xu, Xiaohan
;
Comello, Maria Leonora Nori G.
;
Lee, Suman
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
2
,
pp. 79-102
Persistent link: https://www.econbiz.de/10012243989
Saved in:
7
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
8
Discovering Chinese product strategies on stimulating attitude and intention : involvement of innovation, country-of-origin and knowledge
Ramadania
;
Reswari, Rianti Ardana
;
Dhamayantie, Endang
- In:
Managing global transitions : international research journal
16
(
2018
)
3
,
pp. 215-234
Persistent link: https://www.econbiz.de/10012137086
Saved in:
9
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
10
Country-of-origin and social resistance in host countries : the case of a Chinese firm
Yu, Yang
;
Liu, Yulong
- In:
Thunderbird international business review
60
(
2018
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011952344
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