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subject:"Cognition"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
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Cognition
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing letters : a journal of research in marketing
Journal of business research : JBR
4
International journal of hospitality management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
2
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
3
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
4
From bye to buy : homophones as a phonological route to priming
Davis, Derick F.
;
Herr, Paul M.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1063-1077
Persistent link: https://www.econbiz.de/10010353450
Saved in:
5
Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.
;
Coulter, Robin A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 315-328
Persistent link: https://www.econbiz.de/10003997859
Saved in:
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