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subject:"Competitive strategy"
~subject:"Germany"
~subject:"Market entry"
~type_genre:"Fallstudie"
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Competitive strategy
Germany
Market entry
Low-cost strategy
30
Niedrigpreisstrategie
30
Airline
17
Fluggesellschaft
17
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7
Geschäftsmodell
7
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5
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4
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4
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4
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4
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3
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Airtran Airways <Orlando, Fla.>
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Fallstudie
Article in journal
66
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66
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22
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22
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15
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15
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11
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Viellechner, Oliver
2
Aydemir, Resul
1
Goetz, Georg
1
Hoffmann, Tanja
1
Kirsch, Michael
1
Laffey, Des
1
Mikulić, Josip
1
Müller, Stephan
1
Prebežac, Darko
1
Stratmann, Melanie
1
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EHP Edition Humanistische Psychologie
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Journal of air transport management
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Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Journal of strategic management education : JSME
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
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1
Quality competition and entry deterrence : when to launch a second brand
Müller, Stephan
;
Goetz, Georg
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
8
,
pp. 1201-1215
Persistent link: https://www.econbiz.de/10011820183
Saved in:
2
Unternehmenskultur und Veränderungsprozesse : Aufstieg und Fall eines deutschen Einzelhandelskonzerns
Hoffmann, Tanja
-
2016
Persistent link: https://www.econbiz.de/10011417564
Saved in:
3
Incumbent inertia upon disruptive change in the airline industry: causal factors for routine rigidity and top management moderators
Viellechner, Oliver
;
Wulf, Torsten
-
2010
Persistent link: https://www.econbiz.de/10008759360
Saved in:
4
Threat of market entry and low cost carrier competition
Aydemir, Resul
- In:
Journal of air transport management
23
(
2012
),
pp. 59-62
Persistent link: https://www.econbiz.de/10009702371
Saved in:
5
What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Mikulić, Josip
;
Prebežac, Darko
- In:
Journal of air transport management
17
(
2011
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10009408986
Saved in:
6
Etap Hotel : Pionier in der Budget-Hotellerie
Stratmann, Melanie
;
Kirsch, Michael
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 129-145)
.
2010
Persistent link: https://www.econbiz.de/10009011565
Saved in:
7
Incumbent inertia in light of disruptive change in the airline industry : causal factors and top management moderators ; an empirical case-study-based analysis of the response beha...
Viellechner, Oliver
-
2010
Persistent link: https://www.econbiz.de/10008655315
Saved in:
8
Glasses direct : a case study of market entry in the UK opticians market
Laffey, Des
- In:
Journal of strategic management education : JSME
5
(
2009
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003981303
Saved in:
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