//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Internet
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Internet marketing
Online-Marketing
104
Social Web
81
Social web
81
Konsumentenverhalten
77
Advertising
75
Werbung
75
Advertising effects
72
Werbewirkung
72
Brand management
27
Markenführung
27
Viral marketing
24
Virales Marketing
24
social media
20
Brand image
12
Markenimage
12
Public relations
11
Öffentlichkeitsarbeit
11
Instagram
10
Sponsoring
10
Sponsorship
10
persuasion knowledge
10
influencer marketing
9
Brand
8
Corporate disclosure
8
Markenartikel
8
Marketing management
8
Marketingmanagement
8
Unternehmenspublizität
8
Influencer marketing
7
Online retailing
7
Online-Handel
7
Beziehungsmarketing
6
Confidence
6
Credibility
6
Glaubwürdigkeit
6
Jugendliche
6
Luxury goods
6
Luxusgüter
6
more ...
less ...
Online availability
All
Undetermined
111
Free
5
Type of publication
All
Article
114
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
116
Aufsatz in Zeitschrift
116
Aufsatzsammlung
2
Language
All
English
116
Author
All
Cho, Chang-Hoan
5
Hudders, Liselot
5
Beckert, Johannes
3
Choi, Yung Kyun
3
De Jans, Steffi
3
Evans, Nathaniel J.
3
Lou, Chen
3
Naderer, Brigitte
3
Poels, Karolien
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Bigné Alcañiz, J. Enrique
2
Huh, Jisu
2
Janssen, Loes
2
Jun, Jong Woo
2
Kang, Moon Young
2
Kim, Eunjin
2
Kim, Hanyoung
2
Kim, Hyejin
2
Kim, Jooyoung
2
Kim, Juran
2
Kim, Seunghyun
2
Kim, Taeyeon
2
Ko, Eunju
2
Lee, Heejun
2
Li, Guoxin
2
Matthes, Jörg
2
Park, Jin Seong
2
Schouten, Alexander P.
2
Segijn, Claire M.
2
Shin, Wonsun
2
Shoenberger, Heather
2
Song, Hayeon
2
Veirman, Marijke de
2
Xie, Quan
2
Yoon, Hye Jin
2
Abdollahi, Maral
1
Ahn, Sun Joo
1
Amrehn, Jana
1
An, Soontae
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
597
Journal of business research : JBR
571
International journal of internet marketing and advertising : IJIMA
281
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
200
Journal of internet commerce
200
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
197
International journal of electronic marketing and retailing : IJEMR
170
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
151
Electronic commerce research
148
Technological forecasting & social change : an international journal
145
SpringerLink / Bücher
141
Information systems research : ISR
140
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
140
Journal of marketing communications
136
Management science : journal of the Institute for Operations Research and the Management Sciences
135
Psychology & marketing
134
International journal of hospitality management
133
Journal of advertising research
126
Cogent business & management
119
International journal of business information systems : IJBIS
117
Journal of electronic commerce research : JECR
113
Tourism management : research, policies, practice
111
International journal of consumer studies
103
International journal of electronic commerce : IJEC
102
International journal of e-business research : an official publication of the Information Resources Management Association
101
Journal of promotion management : innovations in planning and applied research
101
Asia Pacific journal of marketing and logistics
99
International journal of technology marketing : IJTMkt
92
Journal of management information systems : JMIS
92
Springer eBook Collection
87
The journal of product & brand management
84
International journal of advertising : the quarterly review of marketing communications
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Journal of marketing
80
Journal of travel and tourism marketing
80
Industrial marketing management : the international journal for industrial and high-tech firms
79
Journal of hospitality marketing & management
78
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
77
Journal of marketing management : MM
77
more ...
less ...
Source
All
ECONIS (ZBW)
116
Showing
1
-
10
of
116
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
2
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
3
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
5
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
6
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
7
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
8
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
9
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
10
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->