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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Subject
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Consumer behaviour
Internet marketing
104
Online-Marketing
104
Social Web
81
Social web
81
Konsumentenverhalten
77
Advertising
75
Werbung
75
Advertising effects
72
Werbewirkung
72
Brand management
27
Markenführung
27
Viral marketing
24
Virales Marketing
24
social media
20
Brand image
12
Markenimage
12
Public relations
11
Öffentlichkeitsarbeit
11
Instagram
10
Sponsoring
10
Sponsorship
10
persuasion knowledge
10
influencer marketing
9
Brand
8
Corporate disclosure
8
Markenartikel
8
Marketing management
8
Marketingmanagement
8
Unternehmenspublizität
8
Influencer marketing
7
Online retailing
7
Online-Handel
7
Beziehungsmarketing
6
Confidence
6
Credibility
6
Glaubwürdigkeit
6
Jugendliche
6
Luxury goods
6
Luxusgüter
6
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76
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1
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Article
77
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Article in journal
77
Aufsatz in Zeitschrift
77
Language
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English
77
Author
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Beckert, Johannes
3
Evans, Nathaniel J.
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Choi, Yung Kyun
2
Hudders, Liselot
2
Kang, Moon Young
2
Kim, Eunjin
2
Kim, Hanyoung
2
Kim, Seunghyun
2
Ko, Eunju
2
Lou, Chen
2
Naderer, Brigitte
2
Segijn, Claire M.
2
Shin, Wonsun
2
Shoenberger, Heather
2
Xie, Quan
2
Amrehn, Jana
1
An, Soontae
1
Ang, Lawrence
1
Applequist, Janelle
1
Badenes-Rocha, Alberto
1
Bang, Hye Jin
1
Bazi, Saleh
1
Bigné Alcañiz, J. Enrique
1
Boerman, Sophie C.
1
Borchers, Nils S.
1
Brady, Mairead
1
Breves, Priska
1
Bright, Laura F.
1
Britt, Brian
1
Burgers, Christian
1
Cao, Yang
1
Cao, Yue
1
Cauberghe, Veroline
1
Chan, Terri H.
1
Chen, Kuan-Ju
1
Cheong, Yunjae
1
Cho, Chang-Hoan
1
Choi, Dongwon
1
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Published in...
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
560
Journal of business research : JBR
443
International journal of internet marketing and advertising : IJIMA
200
Journal of internet commerce
174
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
158
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
146
International journal of electronic marketing and retailing : IJEMR
133
Electronic commerce research
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Psychology & marketing
103
Cogent business & management
100
International journal of consumer studies
99
International journal of hospitality management
98
Technological forecasting & social change : an international journal
98
Journal of marketing communications
96
International journal of business information systems : IJBIS
92
Journal of electronic commerce research : JECR
91
Asia Pacific journal of marketing and logistics
90
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
International journal of electronic commerce : IJEC
79
Journal of promotion management : innovations in planning and applied research
78
International journal of e-business research : an official publication of the Information Resources Management Association
77
The journal of product & brand management
74
International journal of retail & distribution management
66
Journal of fashion marketing and management
64
The international review of retail, distribution and consumer research
63
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
62
Journal of retailing
62
Journal of management information systems : JMIS
61
Journal of marketing
61
Tourism management : research, policies, practice
61
International journal of technology marketing : IJTMkt
60
SpringerLink / Bücher
57
International journal of contemporary hospitality management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of hospitality marketing & management
55
Journal of the Academy of Marketing Science
54
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ECONIS (ZBW)
77
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11
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
12
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung
;
Lee, Mi Hyun
;
Hong, Juwon
;
Park, Sungho
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
Saved in:
13
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
14
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
15
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
Saved in:
16
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
17
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
18
Online shopper engagement in price negotiation : the roles of culture, involvement and eWOM
Levy, Shalom
;
Gvili, Yaniv
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10012200480
Saved in:
19
How consumers attend to online reviews : an eye-tracking and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
20
Click, click, ad : the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
Kononova, Anastasia
;
Kim, Wonkyung
;
Joo, Eunsin
;
Lynch, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1031-1058
Persistent link: https://www.econbiz.de/10012395639
Saved in:
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