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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Beziehungsmarketing"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Beziehungsmarketing
Social web
Konsumentenverhalten
870
USA
157
United States
157
Brand image
84
Markenimage
84
Experiment
77
Brand management
76
Markenführung
76
Personality psychology
73
Persönlichkeitspsychologie
73
Brand
70
Markenartikel
70
Emotion
66
Theorie
58
Theory
58
Relationship marketing
55
Decision
48
Entscheidung
48
Cognition
47
Kognition
47
Advertising effects
44
Werbewirkung
44
Advertising
38
Werbung
37
Social Web
35
Viral marketing
31
Virales Marketing
31
Internet marketing
30
Online-Marketing
30
Social relations
26
Soziale Beziehungen
26
Perception
25
Psychology of advertising
25
Wahrnehmung
25
Werbepsychologie
25
Customer satisfaction
24
Kundenzufriedenheit
24
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Undetermined
291
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Article
868
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2
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Article in journal
870
Aufsatz in Zeitschrift
870
Collection of articles of several authors
7
Sammelwerk
7
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Fallstudie
2
Systematic review
2
Übersichtsarbeit
2
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Language
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English
870
Author
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Janiszewski, Chris A.
11
Warlop, Luk
10
Gijsbrechts, Els
9
Wyer, Robert S.
9
Krishna, Aradhna
8
Laran, Juliano
8
Morales, Andrea C.
8
Rucker, Derek D.
8
Bagchi, Rajesh
7
Berger, Jonah
7
Shiv, Baba
7
Vohs, Kathleen D.
7
Argo, Jennifer J.
6
Bearden, William O.
6
Belk, Russell W.
6
Fitzsimons, Gavan J.
6
Kamakura, Wagner A.
6
Lehmann, Donald R.
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Verhoef, Peter C.
6
Wilcox, Keith
6
Alba, Joseph W.
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Dahl, Darren W.
5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Forehand, Mark R.
5
Gal, David
5
Grewal, Dhruv
5
Hoch, Stephen J.
5
John, Deborah Roedder
5
Kardes, Frank R.
5
Labroo, Aparna A.
5
Lee, Leonard
5
Mogilner, Cassie
5
Neslin, Scott A.
5
Pauwels, Koen
5
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
SpringerLink / Bücher
291
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
870
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1
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870
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1
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
2
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
3
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
4
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
5
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
6
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
7
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
8
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
9
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
10
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
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