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subject:"Consumer behaviour"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing intelligence & planning"
~subject:"Social web"
~subject:"Werbewirkung"
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Consumer behaviour
Social web
Werbewirkung
Konsumentenverhalten
500
Ethics
106
Ethik
103
Corporate Social Responsibility
87
Corporate social responsibility
87
Brand image
82
Markenimage
82
Business ethics
81
Unternehmensethik
81
Brand management
76
Markenführung
76
Beziehungsmarketing
75
Relationship marketing
75
Environmental consciousness
43
Umweltbewusstsein
43
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35
Markenartikel
35
Social Web
32
Advertising effects
30
Customer satisfaction
30
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30
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30
Economic ethics
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Einzelhandel
29
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29
Wirtschaftsethik
29
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28
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27
Online-Marketing
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USA
27
United States
27
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25
Consumer ethics
23
Confidence
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22
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Phau, Ian
9
Arli, Denni
8
Vitell, Scott J.
7
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Sharma, Piyush
5
Singh, Jatinder Jit
5
Chan, Ricky Y. K.
4
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Bang, Nguyen
3
Bodur, H. Onur
3
Casidy, Riza
3
Cheah, Isaac
3
De Bock, Tine
3
Doran, Caroline Josephine
3
Gentina, Élodie
3
Grohmann, Bianca
3
Gruber, Verena
3
Hollebeek, Linda D.
3
Iglesias, Oriol
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Lu, Long-Chuan
3
Markovic, Stefan
3
Nepomuceno, Marcelo Vinhal
3
Peloza, John
3
Rodríguez del Bosque, Ignacio A.
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sierra, Vicenta
3
Singh, Jaywant
3
Sivakumaran, Bharadhwaj
3
Tjiptono, Fandy
3
Walker, Matthew
3
Wang, Bo
3
Yang, Zhilin
3
Alvarado-Herrera, Alejandro
2
Antonetti, Paolo
2
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Journal of business ethics : JOBE
Marketing intelligence & planning
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
502
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
286
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
500
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1
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela Cesarina
;
Oduro, Stephen
;
Umar, Rana Muhammad
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
2
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
3
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
5
Uniqueness neglect on consumer resistance to AI
Mou, Yupeng
;
Xu, Tianjie
;
Hu, Yanghong
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
Saved in:
6
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
7
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
8
Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Lavuri, Rambabu
;
Thaichon, Park
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 722-740
Persistent link: https://www.econbiz.de/10014332141
Saved in:
9
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
10
Effect of discount frame on consumer responses : moderation of psychological distance and product nature
Wang, Bo
;
Xie, Tingting
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 810-833
Persistent link: https://www.econbiz.de/10014332149
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