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subject:"Consumer behaviour"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand"
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Consumer behaviour
Brand
Konsumentenverhalten
865
USA
184
United States
184
Brand image
94
Markenimage
94
Personality psychology
69
Persönlichkeitspsychologie
69
Emotion
65
Markenartikel
65
Brand management
61
Markenführung
61
Experiment
57
Decision
51
Entscheidung
51
Advertising effects
42
Cognition
42
Kognition
42
Werbewirkung
42
Beziehungsmarketing
41
Relationship marketing
41
Advertising
36
Werbung
36
Theorie
32
Theory
32
Social Web
29
Social web
29
China
27
Perception
27
Social relations
27
Soziale Beziehungen
27
Wahrnehmung
27
Eating habit
25
Ernährungsverhalten
25
Viral marketing
25
Virales Marketing
25
Information behaviour
22
Informationsverhalten
22
Psychology of advertising
22
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212
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Article
863
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2
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865
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865
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4
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4
Collection of articles of several authors
3
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3
Bibliografie enthalten
2
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2
Conference paper
2
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2
Systematic review
2
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2
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Language
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English
865
Author
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Janiszewski, Chris A.
11
Krishna, Aradhna
8
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Rucker, Derek D.
7
Shiv, Baba
7
Argo, Jennifer J.
6
Bearden, William O.
6
Berger, Jonah
6
Grewal, Dhruv
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Belk, Russell W.
5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Gal, David
5
Hoch, Stephen J.
5
Lysonski, Steven
5
Mogilner, Cassie
5
Pieters, Rik
5
Samper, Adriana
5
Sela, Aner
5
Sengupta, Jaideep
5
Simonson, Itamar
5
Thompson, Craig J.
5
Wang, Jing
5
White, Katherine
5
Zhang, Ying
5
Aaker, Jennifer
4
Alba, Joseph W.
4
Arnould, Eric J.
4
Bolton, Lisa E.
4
Chan, Kara
4
Chattopadhyay, Amitava
4
Dahl, Darren W.
4
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of consumer marketing
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Journal of the Academy of Marketing Science
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
865
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865
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1
When feeling younger depends on others : the effects of social cues on older consumers
Amatulli, Cesare
;
Peluso, Alessandro M.
;
Guido, Gianluigi
; …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 691-709
Persistent link: https://www.econbiz.de/10011951042
Saved in:
2
The influence of purchase motivation on perceived preference uniqueness and assortment size choice
Whitley, Sarah C.
;
Trudel, Remi
;
Kurt, Didem
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 710-724
Persistent link: https://www.econbiz.de/10011951044
Saved in:
3
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
Saved in:
4
The minimal deviation effect : numbers just above a categorical boundary enhance consumer desire
Huang, Yunhui
;
Gong, Han
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 775-791
Persistent link: https://www.econbiz.de/10011951057
Saved in:
5
Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 810-832
Persistent link: https://www.econbiz.de/10011951064
Saved in:
6
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
7
Our vision for the Journal of Consumer Research : it's all about the consumer
Inman, J. Jeffrey
;
Campbell, Margaret C.
;
Kirmani, Amna
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 955-959
Persistent link: https://www.econbiz.de/10011843950
Saved in:
8
Context-dependent drivers of discretionary debt decisions : explaining willingness to borrow for experiential purchases
Tully, Stephanie M.
;
Sharma, Eesha
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 960-973
Persistent link: https://www.econbiz.de/10011843953
Saved in:
9
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
10
The influence of social crowding on brand attachment
Huang, Xun Irene
;
Huang, Zhongqiang Tak
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 1068-1084
Persistent link: https://www.econbiz.de/10011844011
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