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subject:"Consumer behaviour"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
520
Brand management
69
Food
69
Lebensmittel
69
Markenführung
69
Brand image
63
Markenimage
63
Advertising effects
43
Werbewirkung
43
Brand
42
Markenartikel
42
Willingness to pay
36
Zahlungsbereitschaftsanalyse
36
Food consumption
35
Lebensmittelkonsum
35
USA
33
United States
33
Beziehungsmarketing
32
Relationship marketing
32
Bio-Lebensmittel
29
Organic food
29
Experiment
26
Emotion
25
Product labelling
25
Warenkennzeichnung
25
Advertising
24
Eating habit
24
Ernährungsverhalten
24
Theorie
24
Theory
24
Werbung
24
Perception
23
Wahrnehmung
23
Ernährungsindustrie
22
Food industry
22
Viral marketing
22
Virales Marketing
22
Product quality
21
Produktqualität
21
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Online availability
All
Undetermined
256
Free
16
Type of publication
All
Article
518
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
520
Conference paper
8
Konferenzbeitrag
8
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Conference proceedings
1
Konferenzschrift
1
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Language
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English
520
Author
All
Hansen, Håvard
5
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Chan-Halbrendt, Catherine
3
Del Giudice, Teresa
3
Drolet, Aimee
3
Henryks, Joanna
3
Mattas, Konstadinos A.
3
Olynk, Nicole J.
3
Onozaka, Yuko
3
Rahnama, Hassan
3
Schmitt, Bernd
3
Spiller, Achim
3
Tam, Leona
3
Wansink, Brian
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Zainalabidin Mohamed
3
Ahuvia, Aaron
2
Aqueveque, Claudio
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Barber, Nelson
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Beneke, Justin
2
Bianchi, Constanza
2
Bin Abdul Latiff, Zul Ariff
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Bruwer, Johan
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Chironi, Stefania
2
Chryssochoidis, George
2
Cicia, Gianni
2
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Published in...
All
Journal of food products marketing
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
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ECONIS (ZBW)
520
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
3
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
4
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
5
Counterfeit patronage : human values, counterfeit experience and construal level
Bian, Xuemei
;
Tantiprapart, Yanisa
;
Chryssochoidis, George
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 645-658
Persistent link: https://www.econbiz.de/10013454713
Saved in:
6
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
7
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
8
The street music business : consumer responses to buskers performing on the street and on online video platforms
Stäbler, Samuel
;
Mierisch, Kim Katharina
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 325-350
Persistent link: https://www.econbiz.de/10013273056
Saved in:
9
Virtual currencies : different schemes and research opportunities
Scheidegger, Gianluca
;
Raghubir, Priya
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 351-360
Persistent link: https://www.econbiz.de/10013273060
Saved in:
10
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
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